The answer is of course, yes. Give me a dentist’s drill and I’ll have a good go at it! Never done it before, but I used drills in Woodwork at school, and many times on the farm I worked as a kid.
Would you let me do it – based on that experience?
I’m guessing not…. and really, you’d be wise to go elsewhere.
Who would you trust?
So who would you trust to take a spinning piece of metal to your most sensitive bits?
- A joiner – they use drills?
- Maybe an oil rigger – they use drills?
How about someone who knows what they’re doing and have years of experience doing it – maybe a dentist?
They know what to look for, what needs fixing, how to numb your tooth, how much to “drill” away and then how to fix it. They’ve got some cool stuff these days too – no more syringes…. I digress though!
Choosing someone to drill your teeth comes down to expertise, track record and experience, backed up by testimonials and examples of their work. Dentists just have a lot more tooth drilling experience than the rest of us.
So why do so many people trust friends or contacts who own cameras with their photography?
Ok – there is no risk in the of extreme pain of drilling too far into your mouth, but the same concept applies to creating images as to dentistry.
We can all use cameras, we do every day when we upload our Facebook lunch photo – or that shot of the dog balancing a Toblerone on its head. It doesn’t mean we’re any good at it – and if you closely inspect most photos your phone takes, they will be soft, lack contrast and desperately need that crazy vintage instagram effect.
Camera is an instrument….
Using a camera compares to being a musician – everyone can probably play a ditty on the piano or strum an E Minor chord on a guitar, but get them to play something more complex and they fall down.
You need the technical ability to play an instrument – that is learned over years, not the instant you pick one up. So learning how the thing works is essential – and with photography, it’s much more than just hitting that shutter button.
It starts by assessing the ambient light, is it good or do you need to change it… what colour should the added light be…. err… and about 1000 decisions later you hit the shutter.
That’s the technical knowledge.
But there’s more to it….
Sure you can “learn” piano to grade 8 and reproduce any notes that appear on a score, in the right order (unlike Eric Morcambe) – but unless you can express feeling and emotion through your playing, you may as well use a sequencer (they’re the things that play midi files – think “robot”).
That’s the differentiator between photographers – the ideas they have, the angles they choose, the position they choose to put their flash(es) in, the arrangement of the location, the “banter” they have with the sitter, the way they interpret the brief, the interaction with the designer or art director.
All this is the creative side of image making – which is totally useless unless you understand the technical side!
Double Whammey Required…
To get the best possible images, you need a technical and creative mind.
- Just Technical photographers produce perfect soulless photos.
- Just Creative photographers rely on chance to get their image, and “when” it works, it looks amazing.
- If you have both, you can visualise AND create that image.
Back to Teeth….
Like drilling too deep into tooth pulp, the pain poor photography can inflict on your business will have repercussions.
- Poor shots on your website say more about your business than the “content” of the photos – people see them and either they don’t “get” what your message is, or just think they look bad and that’s their first impression formed.
- Do you want your team sat twiddling their thumbs waiting for an inexperienced photographer to get their act together? Time is money – the experienced photographer will quickly know how to react to a huge array of situations.
- The inexperienced may have to experiment with the lights and camera in an unfamiliar situation, just to see what happens – wasting not only your time, but also producing unpredictable results – relying more on luck than judgement.
- Everyone is on Linked IN and Twitter now – if your photo is dull and boring, what impression do you think potential clients will have of you? Experienced people know how to light you and make you look great.
- Poor product shots never enhance….
Dentists are expensive aren’t they?
Well they can be – but if the alternative is a Bob the Builder with his Makita drill and 1/8th inch bit – you’d probably agree you’re better off paying to get the job done properly…
And remember – photo may only last 1/200th of a second – but the knowledge to create it may have taken 20 years. Isn’t that experience worth paying for too.