Category: Business

April 10, 2020 / / Blog

Like many businesses, we deal directly with clients in person, so have taken quite a hit with this lockdown. We can’t really leave the house to do any new work – and if we could, we can’t get close to people so it’d be awkward. Here are a few things we can do remotely, for both new and existing clients. 1 My photo Archives for your marketing So the first one is that I have got literally hundreds of thousands of images from all over Europe, India, the UK and…

March 12, 2020 / / Blog

How many things in life do we buy & not use? Most kitchen gadgets I use once or twice, and then stash away neatly in the cupboard never to see the light of day again,  All that money spent, all that good intent to make a change and no return.  The same can be said for photography –  you can spend an absolute fortune hiring a photographer to create a library of amazing images for you, but if you’re not actively using them to promote your business, your return will…

February 18, 2020 / / Blog

What’s it all about? About a year ago I came up with an idea,  it was based on years of photographing companies and what had worked best. It offered individuals who may be just starting out (or ready for a new set of images) 5 photos of them for a bargain price… and other people to act in their shots. I called it ​”​profile shoots​”​ to begin with​, this soon evolved into the catchier “share the shoot“ The idea was that everybody needs a decent headshot, but there are many other Powerful images a small business…

February 16, 2020 / / Blog

Recommendations are King The best way to source most products and services these days is to ask for recommendations based on people’s experience. It can certainly filter out solutions, products and providers who have given a good experience. I’m pretty sure everybody who is buying a new pair of headphones will read the Amazon reviews or checkout What Hi-Fi reviews before buying them.  Photography Recommendations When hiring a photographer it can be a little bit different – what is a good result for one person may be entirely wrong for another…

January 6, 2020 / / Blog

Everything is video these days, we are all told to do Facebook lives or record things from the seats of our cars, in car parks, before meetings to engage with our audience. I’ve spent the last year creating video content, be that behind the scenes footage of a photoshoot, close-ups of food or even photoshop editing videos. It’s been great fun and amazing learning curve. I really enjoy going through YouTube’s free music library to find the right tune for my videos and synching the cuts in the video to fit music… I’m sure…

December 10, 2019 / / Blog

It’s the way that you do it… “It ain’t WHAT you do, it’s the WAY that you do it” – As the Bananarama song goes. That’s probably true in most businesses but it’s certainly the case with photography. It’s not just the end product which counts, but how you get to it. I’ve been shooting business folks for almost a decade now and with the odd exception, no one really likes the idea of it. We are second only to dental root canal work to many! It’s totally different from…

September 29, 2019 / / Blog

Finding old photos can be a pain – if someone asks if you’ve got photos of Liverpool (or something like that) in future, how quickly could you locate them in your file system? Or if you’re looking to create a print of Ingleborough, could you find all your photos of the hill and quickly make a decision on which to use? Well if you’re ever in this situation, this video may help. If not, it’s useful anyway to see how others work – and this is my workflow from getting…

August 14, 2018 / / Blog

One of the most common issues we get are people asking to cancel (or come on a different workshop for no extra cost) – it could be work related, or a sick pet or anything life throws up. We have to say no in order to stay in business – hope this explains why!  We love running workshops at McFade – it’s our way of doing photography we love AND sharing our passion for all things camera related. But for our workshops to be worthwhile, we need to keep an…

May 29, 2018 / / Blog

Most businesses need images for websites, brochures, press, adverts…. the list goes on. So when you hire a photographer, what are you actually getting? Good ones will be expensive, they may quote £1000-£1500 per day even in West Yorkshire – how on earth can this be justified. If you read most marketing copy, we would cover the benefits to your business, which include extra sales, great first impression and more website traffic – but in this mini blog series, lets look at what the photographer brings to the table and…

February 21, 2018 / / Blog

Your headshot is important – it represents your brand, your business and you. Headshots work for you every day on Linked IN and the other social media channels, your website, in print and at every touch point the world has with you. So it’s worth a little thought about what you want! To help, we’ve found that there are 3 main styles which work for a business:- location shots plain background action shots You see each every day and we can help create each for you – here are a…