Category: Business

October 27, 2017 / / Blog

Your business photos are your first impression Get them wrong – you lose business It’s as simple as that – people’s first impression is made instantly and will influence whether they bother to read your carefully honed copy and click “play” on that professionally produced video. Business photos are more important than you think Visual Appeal… Websites are visual things these days – design, video and business photos are essential components. I’d argue that of those, business photos are massively important because:- Everyone “sees” the photos. The copy may go…

August 14, 2017 / / Business

The Problem GoodSync Solves…. As a photographer, we’re dealing with huge files ALL the time, many of which we bin after we’ve finished a project – these fill hard drives, meaning you’ll waste £££££ on hard drives. We’ve found GoodSync solves this problem so quickly and easily – for $29 for the pro version! Many photographers will use a RAID system of hard drives to make sure if a disc goes down, they are safe. This system is about making backups which SAVE SPACE    This tends to happen… Get the photos…

July 25, 2017 / / Blog

Which of these people will get the better profile photo:- a relaxed, stress-free person, who has set time aside to enjoy a photo shoot someone with the phone going every 5 minutes, about to do a speech at an event and has a whole crowd of people waiting for them. It’s night and day – chalk and cheese – choose your own metaphor! Person 1 will look open, friendly, relaxed, warm… 2 will look pre-occupied, elsewhere, stressed and maybe a bit on edge. Even the most seasoned performer has some kind…

February 15, 2017 / / Blog

How do you do what you do…. Simon Sinek’s hugely popular TED TALK talk on branding talks about:- Why you do what you do How you do it What you make/do If you’ve not seen it – here it is on YOUTUBE – it’s well worth a look.   If you look at the “why” – that’s usually a mission statement, tricky to photograph, but the “how” is something which we can support with great images. “How” you do something is a huge part of your offering – being seen…

February 14, 2017 / / Business

Business headshots have changed Evolution of Business Headshots… Stern captains of industry in their victorian offices – green lamps, brass, oak… Conservative backdrops – usually brown or blue White wall business headshots – clean and fit on Linked IN nicely, a bit boring At McFade we’ve been doing “location” portraits too – business headshots usually taken around the workplace, or for solopreneurs, in cool locations nearby – like Clarence Dock, Dark Arches, Roof tops. We love doing location business headshots, the results always get you noticed and for smaller teams, it still works brilliantly.…

January 24, 2017 / / Business

Showing my Work to my Network Every year or so, we get to present our business to the SHARE network group – it’s great to get more than 1 minute to talk about your offering, to make sure everyone knows the extent of what I do. For a photographer – it’s a rare chance to actually show the work, rather than just talk about it. I’m selling a “visual” product – not an audio one, so it’s really hard to show people just what it is you do. A Different Venue…

January 10, 2017 / / Blog

New Business Photos Get You Noticed INSTANTLY! It really is that simple – investing in new business photos is like having a mini re-brand. If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof. So what are you waiting for? Try it – if you change your LINKED IN photo it tells everyone in your network, and they will all see you and (hopefully) say how great you look – but more importantly, you’ll be at the front…

September 18, 2016 / / Automobiles

McFade Summer Nights Workshops 2016 A look back over 12 fantastic evenings – but first some background Where did the idea of Summer Nights Workshops come from? Ever since I took Photography seriously I’ve regularly gone out for smaller outings – usually with 1 or 2 friends. We’d find places to go, new things to try out and gradually get loads of ideas and locations to return to. I found that it broke the weekend up and gave us something to look forward to. Gets you out of the “office mindset”…

September 12, 2016 / / Blog

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June 16, 2016 / / Blog

Learning from the experts I went down to see support and learn loads from Andy Firth, Gary King and Rachel Hatfield, who each did a talk on their specialist subjects:- Andy – making money online – http://www.ascensor.co.uk/ Gary – business planning and strategy for growth – http://www.tendo-uk.com/ Rachel – social media, specifically Twitter – http://shoosocialmedia.co.uk/ Ok – I took the camera too 😉 I’ll not go into what each said, you’ll just have to go see them when they next talk – all great. I did take the camera to get some shots…