Category: Strobist

August 22, 2013 / / Blog

York based financial advisers, Ardent Financial Planning, are having a new website site and brand built by digital agency “Plump Digital” – Rob Colley invited McFade over to capture some great new shots of directors. Being a York based company, I was keen to create some images with York in the background – it’s a stunning city; including the river and bridges would show to anyone viewing the website. Before we hit the city, we needed some head-shots of each staff member and the office “in action”, which we did…

August 15, 2013 / / Blog

  Mark’s been in the shipping game for 15 years – mainly sending containers around the world for clients. He’s just started a new role in a brand new business so needed some new shots to promote both him and the business. Images of Shipping… in Leeds? So the challenge of finding a suitable location began – we discussed the vibe of the shoot, and I always try to get a bit of a story in there… then I remembered there’s a huge container storage facility in Strourton, but not…

July 26, 2013 / / Discussion

This may seem a bit obvious, but having taught many people flash/portraits, it’s the number one reason why you get bored looks on your photos…. Don’t look at the back of your camera all the time You need get the lights right and checking this on camera is fine. But once you’ve got the lights right, try to take, say, 20 shots before you look at the camera again. The reason for this is “rapport”. It’s a term used in NLP which basically means you are both “in the zone”,…

July 25, 2013 / / Blog

I teach and demonstrate flash and portraiture so see a lot of different approaches, good and bad, from the delegates. The main thing to remember about portraits is that the thing you are photographing is alive and can be “manipulated” by your actions. So these 5 tips are not technical – but are about how to interact with the sitter. You can apply them to all people you photograph, though if you’re paying a model, it may be less important – but you will definitely get better results and have…

July 16, 2013 / / Business

Had a great shoot with Claire Turner, who’s tax partner at WGN accountants in Leeds. As anyone will who knows her will tell you, Claire’s the polar opposite of the stereotypical tax accountant – but her current photos were not really getting this message across. So we decided to make the most of the area around York Road in Leeds to create a mix of fun, creative, friendly, and the odd “very serious” looking shot too. Here’s a few shots from the day – had a great time. If you…

June 23, 2013 / / Bradford

      Hardeep @ Keyhouse Kitchen Opening The World Curry Festival’s star, Hardeep Singh Kohli, came to the opening of the new training kitchen at Bradford’s Keyhouse – a venue which helps house and train the homeless of the area. The kitchen is a new project to help train the homeless grow and cook their own food. A great event and a great cause, love shooting events like these. The star of the weekend gave generously of his time, a very passionate and moving speech about his journey with…

June 14, 2013 / / Photography

Trying out a new softbox with Rocco Here are a few of the results

May 9, 2013 / / Business

Photographer “Directs” the Director Andy Green of “Video Advert” spends his days directing and creating promotional videos for businesses around the UK – so the “directorial boot” was certainly on the other foot for our PR shoot. Used to showing people how to present and perform, Andy now was in front of the camera and, like me, obviously was far more at home behind it! BiY Associates Working Together A fellow BiY Associate, we met at their HQ, Carwood Park and used the atrium and grounds as our backdrop. Starting…

April 19, 2013 / / Blog

Location, Lights & Action! Shooting with dancers is as creative as it gets – they spend hours training, perfecting moves and poses you can never get “normal” people to do. Spending the day with fellow lighting obsessive and photography trainer, Jayce Clarke, we took Shante and Daniella to an amazing derelict building to use the graffiti-rich walls as a backdrop. A little like being a kind in a sweet shop really – the perfect backdrop and the perfect models. KIT… Most of it was the basic strobist kit I use daily…

April 18, 2013 / / Blog

We captured the student exec a few weeks ago, it was now the turn of the entire staff of the union! It’s always nostalgic going to the Union – I first walked into this building in October 1991, a fresher looking around for beer (which was 85p back then) and glasses… those lecture theatres were huge and I couldn’t read anything on the blackboard. So my first “round john lennon style” glasses came from this exact building Anyway – when shooting the exec, we liked the colourful Union logo as…