Commercial Photography Should Be Fun

God, I hate having my photo taken….

That’s the most common thing photographs hear, pretty much everyone, on every job, says it – you’d think it was root canal treatment we were administering.

Photography should be fun – especially commercial work

That’s definitely the case with our friends over at ABL Business, we’ve updated their photo stock a few times and each time, it’s always a fun session with Alex, Andy and the team – getting them to pretend to work, whilst making them laugh. It’s also a great chance to catch up and share ideas.

Portraits can be daunting for people, so I see it as my job to put them at ease, from the second I meet them to the very last shot.

It’s the most important thing – the lighting, the location and the lens choices are all important, but if you wait silently expecting them to smile, the images will be – well, unflattering, dull, forced, un-natural…. the list could go on and on.

So in this blog I thought I’d share some of the final results – and some of the “behind the scenes” shots of the ABL team.

I hope it shows that it’s not a dry, corporate experience – its quickly dispelling nerves and coaxing laughs, smiles to create “genuine” images of people – people being themselves.

Here are some of the out takes…

Totally Unposed

You’ll also notice that they are not “posed” – I just set up some lights around a table, and a desk for the individual ones, and let them get comfortable in their own way. On this shoot, the rest of the team were watching and helping by making the subject laugh – it’s then just a case of shooting till you’re happy you’ve got a decent selection for them to chose from.

I found if I started to “pose” people, they’d feel really self conscious and you’d loose the vital rapport you’ve built, leaving you with a slightly concerned sitter and the natural, friendly expressions gone.

A Few Final Shots

Here are some of the final shots I picked out – all looking professional yet warm and friendly, which is exactly what ABL is all about.

It’s all about creating a fun experience, drinking lots of coffee and taking people’s mind off their “cameraphobia” (which is a real thing!).

 

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