Recommendations are King
The best way to source most products and services these days is to ask for recommendations based on people’s experience.
It can certainly filter out solutions, products and providers who have given a good experience. I’m pretty sure everybody who is buying a new pair of headphones will read the Amazon reviews or checkout What Hi-Fi reviews before buying them.
When hiring a photographer it can be a little bit different – what is a good result for one person may be entirely wrong for another person. This could be in terms of style of image, or the photoshoot experience. When you put a call out for photography recommendations everybody will recommend the photographer in their BNI/4N/Networking group, or someone they know, which is what you would expect.
Do some digging…
The great thing about photography is that being an entirely visual medium, you can pretty quickly go to their websites to check out the style and standard of their work. You can do this with designers and musicians as well of course – so it’s a step you should always take
When you put your next call out for a photographer on LinkedIn and get the 1000 recommendations, you already know that they are “probably” decent people because they have been recommended. But do take that second step of checking their work.
Photography can have three effects
- firstly it can damage your brand if it is of a poor standard or gives the wrong impression
- secondly it can be a good filler for a website, like magnolia paint in a house you are trying to sell – its safe but doesn’t really “wow” anyone. This is probably most common.
- Thirdly it can look outstanding, imaginative, delicious, dramatic, beautiful, majestic – whatever your brand needs and creates a massive impact on your marketing and website.
You can pretty quickly find this out when you go to their website and see previous projects. Are you looking at the images you’d want on your own website? Are you settling for something safe and predictable when you could get something disruptive and exciting?
Photography is all about getting noticed amongst the noise of modern life – it has to have an instant impact or your’ll be swiped past in under a second. People don’t have time or the attention span to look at bland things when a cool thing may be one scroll down in the browser
You may as well invest your money in something that is outstanding rather than just a magnolia filler for your website.