McFade Photography Blog Posts

June 14, 2011 / / Blog

A new dawn in Bradford Networking   Rob and Jag – the guys behind Bradford Switch Yesterday, a new networking group was born – the brainchild of Jag Panesar and Rob Ives, Bradford Switch is a relaxed, friendly way to meet new business contacts and build relationships. The first meeting was in The Sparrow, a lovely new bar opened in the heart of Bradford. We were in the cellar which seemed to create a warm atmosphere, the room was buzzing with people from the off at 4PM I took along…

June 12, 2011 / / Blog

One of the most useful “rules” in photography is the Rule of Thirds The best way to describe it is to imagine a noughts and crosses grid over the scene when you look through the view finder on your camera. Put your subject (or a point of interest) on one of the lines – or better still, where the lines intersect. Its as simple as that really, but is quite a powerful concept when you start to use it. Lets look at a few shots and show you where the…

June 10, 2011 / / Architecture

….making Hull look great! The latest AimSpace project is to transform an office space with inspiring photography, for a newly acquired building in Hull. Our clients need the photographs in the show office to look fantastic and local to the city, so out with the camera and around Hull I went – with my trusty assistant “Geordie” Dave Higham. Given a shortlist of things to shoot; The Deep, world trade centre, town hall, princes court etc. we set off on what was the hottest day of 2011 so far .…

June 8, 2011 / / Commercial

I like a photographic challenge – in fact, I had a project called “something from nothing” in the past, where I’d go to places with seemingly no photographic interest and then diligently crawl around looking for something interesting. They usually ended up with really dark skies and became broody and moody…. it’s easier to make dramatic dark shots from such situations. Well I had a similar challenge last week where I was invited to perform my “mcfade magic” on a waste disposal site in Sheffield. Its a place where companies send their…

June 5, 2011 / / Blog

How much difference does “location” make to your images? Obviously landscape and architecture are totally reliant on location, but with subjects such as portraits, products and cars, you can choose to shoot in the studio or choose a location to create something totally different. Getting outside with the camera and lights is definitely a technical challenge, and also a gamble with the weather conditions. But you can usually find something like a bridge to hide under when it’s raining, wind can had a dynamic feel to the shots and ideas…

May 13, 2011 / / Blog

What does social media profile shot really say about you? Does your business benefit from meeting new contacts and networking? McFade Media shoots combines networking with business people and creating fantastic profile shots for ALL your media use:- Twitter/LinkedIN/Facebook – your online presence your website your promo work – also send them to clients for use in their promo literature your PR – ideal for press releases print media – ideal for use in brochures and leaflets print and frame the photo for home or the office We are now creating…

May 12, 2011 / / Blog

Here’s a short film of the shots from Jason and Jo’s wedding consultation and engagement shoot. Jason and Jo\’s engagement shoot Everyone who books a wedding with me gets one of these shoots, they’re my chance to:- get to know the couple better, talk about the day and any special requirements the couple would like, check out the location for good vantage points to shoot from plan the time line for day so we all know where to be and when and get the couple comfortable in front of the camera. Most…

May 12, 2011 / / Blog

Here’s a really handy online tool to help you work out how things like Aperture, Shutter Speed, Focal Length and ISO all work http://camerasim.com/camera-simulator.html Well worth a look if you own a DSLR

May 9, 2011 / / Blog

Its that time of year again – the UK’s biggest business show the Apprentice takes to the air once more. Another batch of sugar-fodder comes forth for a summer of challenges, back stabbing, grilling and talking in cringe-clichés. As I’m going to be talking about the visual impact of the apprentice on the Apprentice Lover’s Blog I thought I’d kick off by taking a look at the profile shots on the BBC website and see what we can deduce from those. First off, they’ve all got the same background –…

May 9, 2011 / / Blog

With the dawn of the new “The Apprentice”, John Thompson of Metropolis NLP has started up a new BLOG to both learn from and sightly ridicule the new series. http://barraboybusiness.wordpress.com/ I’ll be making contributions to this with as the Visual Consultant, looking at how the photography and lighting are used in the series, seeing what effect that has on the teams – whether they use different lighting to influence our views on candidates, that kind of thing. Let the series begin!!! Cheers