What’s Most Effective….
So many different websites for photographers these days…
There are many varieties :-
- “Fun” social media – casual chat on facebook, twitter, foursquare etc.
- “Serious” social media – Facebook Business Pages and Linked IN
- Blogging – share your wisdom
- Website galleries – show those shots off!
- Photo community sites – 500px, ephotozine, flickr
- Youtube and video sites – moving piccies!
- Twitter – you are “visible” to the whole world. Add on hash tags you may be seen by a specific audience too. You can even directly name people you want to see the photos! Now that’s powerful.
- Facebook for fun – you can get very active and fill your wall with lots of photos. This can lose you followers if you go too far! Also, try to choose your photos wisely – ones which evoke a reaction. Either exceptional quality, funny or caption it with an amusing/emotional remark.
- Facebook Pages – these need promoting more and more now – i.e. you need paid adverts. I have 2500 followers on my page, posts usually reach just 25-50 of those unless they are promoted
- LINKED IN – I’d use this to promote “useful blogs” than to just post photos. Linked in can be a very dry experience, so the odd photo will brighten up the experience for people!
- Google + – the best thing ever for SEO, though no one will ever read it… apparently.
- The rest – Tumbr, Pinterest, Instagram… these all have their place, and tools like IFTTT can “share” your photos to these automatically, saving you time… worth a look.
- you control image quality – facebook compresses your photos and makes them look terrible!
- you drive traffic to your site – more hits, more SEO
- more links to your site – every link and share to your piece generates SEO
- get a readership – if you’re pretty regular, people look out for your content!
- become an “expert” – as you build your library of articles, your credibility grows….
- appear “busy” to the world – a busy blog gives the impression you are busy and successful, a business to hire!
So if you want to “make money” online, where should you spend your their “online time”?
Not an easy one with stock photography being saturated – but there are opportunities:-
- on-line galleries – Photobox, red bubble etc. do tee shirts, cups, prints etc.
- affiliate marketing – get commission be recommending and linking to other people’s products
- stock libraries – its time consuming, so pick one which has a LIGHTROOM upload plugin to speed the process
- sell guides or training – if you’ve got something to show, maybe get a course together and sell it on-line
- books – Blurb hooks up with LIGHTROOM so you can quickly create books and upload them to their library, and there are many others out there.
It’s a challenge – the main one is being found in the first place and taken seriously
Over to you…
What do you think – have you had any especially outstanding results from a particular channel online?
Lets see if a WordPress BLOG post can actually stimulate a discussion…!