Social media content creation in Lockdown

How can you create new images and social media content, safely, whilst we are still operating under bizarre lockdown circumstances?

The good news…

Luckily, the government guidance states that people should work from home unless they “absolutely cannot do so” – which most photographers can’t.

So this means we can still travel to create images for businesses. That was a huge relief for content creators around the UK!

Business As Usual for photography? Well no, it isn’t quite…

Whilst we can work, our clients are experiencing huge disruption. Many teams are working from home, businesses are closed and people are on furlough, so are not allowed to do “work”, even if that is a photoshoot.

So what can we/you do to generate new social media content? Especially in these weeks before Lockdown starts to be lifted and we need to ramp up our output.

Here are a few ideas – and things we’ve been helping with.

All the photos were taken between November 2020 and February 2021

Shoot at Home

Sarah De Wit at home
Mark Westaby – Chef who delivers to your door!

So consider asking your photographer to come to your home if that’s appropriate,  maybe home office, or if you are a chef,  your home kitchen could work perfectly. We’ve done a few of these and they worked brilliantly – meeting the families and pets is a bonus and it’s really easy for you to get changed and relax in your own home.

Shoot Outdoors

Phil Storey from Glow

How about using the great outdoors, as this is the lowest risk and possibly the most creative way of doing a shoot. Outside we have so many options available. It’s a chance to put you in front of iconic buildings and associate your brand and to your city. Or we could find a variety of walls to vary the background,  big glass buildings give you that city look or red brick walls and more rustic feel. Maybe green fields and countryside fit your brand better, we can go there too.

Sarah De Wit – Founder of the Virtual Cheese Awards

All our lights and cameras are battery powered these days, so we can get that studio-lit look in the local park just as easily as anywhere else – so long as it’s not blowing a gale or poring down!

Gemma and Chris, from Loaded PR

Meet up with colleagues

Nick and Catherine from Rockwood met for the first time in months for this shoot in Pudsey

We have met in parks around Leeds and created team photos for businesses who haven’t met colleagues in person for months,  it becomes  quite an exciting event. It’s a great excuse to spend an hour or 2 catching up, safely in the open, whilst creating some new shots.

Shoot those products

Pro Balm- the active skin restorer that athletes love

 If you are moving your business online, then photograph your products ready for websites and print. This can be done by going online and buying “light-cube” and putting a few lamps around it –  that way you’ll get a lovely clean, white background to your products, shooting on your kitchen table. If you don’t have time, then we can help of course – we have a table for small products or can come to you for anything bigger.

https://stretchburn.com/

Get your bar/restaurant ready for relaunch

If you are a bar it’s been a REALLY tough year. But we’ll be back eating and drinking in them before too long, so it’s really important to drip feed content on social to keep front of mind.

Now is the time so update your drink and food menu marketing photos – and you whilst the location is empty, we are not in the way of your customers. Fingers crossed, by the summer, things will be open and those who’ve kept their customers updated with great content will be top of everyone’s list.

Learn how to make your own images

Model Rachel Peru on location at Baildon Moor

If you do have time on your hands, it’s a great opportunity to practice photography with your phone or a camera. 

Social media thrives on photography and still images and they don’t be highly polished professional marketing photographs. Create more personalised “memes” and visuals using your own photographs as background, with some large text on top. 

Why share other people’s memes when you can make your own?

Do it quickly and easily with free software on your phone. Snapseed is a great free photo editor that allows you to add text which we recommend for both iPhone and Android.

We can help…

Firstly – if you want to learn more about photo editing with the SNAPSEED Phone App – we’ve created a powerful series of videos taking you through the process, explaining both HOW and WHY you do things – it’s available right now :-

GO TO PHONE EDITING COURSE

We’ve also made our Personal Brand photoshoots simpler to book than ever, using a new shop on the website which you can find here

Go to Personal Branding Photoshoots

Some more Lockdown photos

Leeds Pubs in Lockdown

Leeds always had a thriving hospitality sector packed with innovative bars, traditional boozers and amazing restaurants. I’ve been part of the scene by probably drinking a little bit too much in many of these places, and also photographing quite a lot of food and drinks for bars, restaurants and hotels over the years. I even made a brand called shoot the chef for the food photography side of my business.

So as well as as being gutted that we cannot go out socialising in my favourite pubs during lockdown, I’m also well aware of many amazing people I’ve worked with who are seeing their businesses going through hell at the moment. Several clients have already closed the doors permanently. But with a little luck, the funding from the government will save the vast majority and hospitality will bounce back stronger than ever before.

The New Saturday

Having nothing to do on a Saturday these days, other than go for a walk, I decided to to take the camera into the city centre and photograph pubs as I walk past, to record this strange moment where living through. These are taken in the late afternoon when when things are starting to warm up on a Saturday, so it’s really strange to see places like Greek Street and Call Lane totally empty.

So here you go. A lot of photographs of Leeds hospitality in hibernation.

Tilt shift lens for portraits of Andy Taylor Boocock

Who on earth uses a tilt shift lens for portraits?

A nurse by day, a fashion model by – well any time he’s not being a nurse really – on this winters day we had a go at using my tilt shift lens for a portrait/fashion shoot…

We met up for a walk this sunny winters day – I’d “really” come armed with the 24mm tilt shift lens as was going to do some architecture shooting, but decided to keep it on for the portrait session. Try something a bit different.

About Tilt Shift

If you want to know more about Tilt Shift, I’ve done this explainer blog – also this one shows some of the effects on depth of field using TILT – this one has lots of architecture using “SHIFT”.

If you want to see more about the lens, or by one, here it is on WEX.

Here’s what happened

Using TILT in portraits

The first 2 images in this blog use the “TILT” function, so you’ll see a different kind of blur to a normal lens. Shot 1 has a diagonal plane of sharpness, so the top left and bottom right are particularly blurry. The second and third ones are similar. It’s not an effect I’d use too often, but does give a pretty cool new look – and if you’ve got it…

Using SHIFT in portraits

Most of the other images use the “SHIFT” function. In a nutshell, this allows you to keep anything vertical in the shot, correctly vertical. You keep the camera perfectly level when framing a shot – with a normal lens, this would mean I’d probably be chopping off Andy’s feet. However with the shift function, you can move the whole lens up or down – shifting what’s in the frame up or down… so everything’s still perfectly level AND you get the stuff in the shot which you want!

Anyway, it’s harder to explain than use 🙂

The Light…

You may notice that these are NOT lit by flash… Very unusual for me, but we were on a walk (our lockdown walk) and kept kit to a minimum. Many of these shots are made of 2 bracketed photos – each 2 stops apart. The darker looked after the sky – an amazing blue with clouds – and the bright shot, which was 2 stops brighter, was an insurance as it got Andy exposed about right in most shots.

So to frame the vast majority, we had Andy in the shade with a really bright background.

We did get some sunlight on Andy too – for these I carefully angled him so the sun was a powerful rim light. You’ll see the last 4 shots are examples of this. I’d swapped to the 70-200 for this too.

Remember – use the direct sun as you would a flash – it’s like a small light source you can’t move… so you need to move your model and yourself instead.

Anyway – something totally different for me, hopefully a few useful tips in there for your next natural light shoot, with a tilt shift lens 🙂

Here are the photos