McFade

CASE STUDY: Clearsite Solutions New Brand Photography

Clearsite Solutions Brand Photography in Bristol Direct answer: This shoot for Clearsite Solutions in Bristol was about creating practical brand photography that showed the team at work, Marc’s role in the business, and the new visual identity being built for the company. The images needed to turn a stripped-out retail unit into something clear, professional

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Blog, CASE STUDY, Commercial, Industrial

Is DXO the ultimate RAW Editor?

For years I’ve read about this mythical software called DxO and its magical ability to create superbly detailed, best-in-class photos from your camera raw files. Like most people I know, I’m a happy Lightroom user and love its workflow, and have an intimate knowledge of what every slider does, so was never looking for something

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6 Ways to Bring Industrial Processes to Life with Creative Imagery

6 Tips for Photographing Industrial Processes Direct answer: Good industrial process photography starts with knowing what you need to show, who needs to see it, and why it matters. Wide shots, close-ups, team images, lighting, careful editing, and a sensible sharing plan all help turn complex manufacturing work into photographs that explain your business quickly

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How to Get Started as a Model – The Test Shoot

How do you get started in this industry? I’m sure you’ve seen some of the amazing photos gracing magazine covers and advertisements. You might even have a few friends who’ve modelled for various modelling sites and agencies. But what do you really need to know about getting started? Before diving into the world of modeling,

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Blog, Business, Commercial, Musings, People, Strobist, Tips