How many things in life do we buy & not use? Most kitchen gadgets I use once or twice, and then stash away neatly in the cupboard never to see the light of day again, All that money spent, all that good intent to make a change and no return. The same can be said for photography – you can spend an absolute fortune hiring a photographer to create a library of amazing images for you, but if you’re not actively using them to promote your business, your return will…
Category: Business
What’s it all about? About a year ago I came up with an idea, it was based on years of photographing companies and what had worked best. It offered individuals who may be just starting out (or ready for a new set of images) 5 photos of them for a bargain price… and other people to act in their shots. I called it ”profile shoots” to begin with, this soon evolved into the catchier “share the shoot“ The idea was that everybody needs a decent headshot, but there are many other Powerful images a small business…
Recommendations are King The best way to source most products and services these days is to ask for recommendations based on people’s experience. It can certainly filter out solutions, products and providers who have given a good experience. I’m pretty sure everybody who is buying a new pair of headphones will read the Amazon reviews or checkout What Hi-Fi reviews before buying them. Photography Recommendations When hiring a photographer it can be a little bit different – what is a good result for one person may be entirely wrong for another…
Everything is video these days, we are all told to do Facebook lives or record things from the seats of our cars, in car parks, before meetings to engage with our audience. I’ve spent the last year creating video content, be that behind the scenes footage of a photoshoot, close-ups of food or even photoshop editing videos. It’s been great fun and amazing learning curve. I really enjoy going through YouTube’s free music library to find the right tune for my videos and synching the cuts in the video to fit music… I’m sure…
It’s the way that you do it… “It ain’t WHAT you do, it’s the WAY that you do it” – As the Bananarama song goes. That’s probably true in most businesses but it’s certainly the case with photography. It’s not just the end product which counts, but how you get to it. I’ve been shooting business folks for almost a decade now and with the odd exception, no one really likes the idea of it. We are second only to dental root canal work to many! It’s totally different from…
Finding old photos can be a pain – if someone asks if you’ve got photos of Liverpool (or something like that) in future, how quickly could you locate them in your file system? Or if you’re looking to create a print of Ingleborough, could you find all your photos of the hill and quickly make a decision on which to use? Well if you’re ever in this situation, this video may help. If not, it’s useful anyway to see how others work – and this is my workflow from getting…
One of the most common issues we get are people asking to cancel (or come on a different workshop for no extra cost) – it could be work related, or a sick pet or anything life throws up. We have to say no in order to stay in business – hope this explains why! We love running workshops at McFade – it’s our way of doing photography we love AND sharing our passion for all things camera related. But for our workshops to be worthwhile, we need to keep an…
Your business photos are your first impression Get them wrong – you lose business It’s as simple as that – people’s first impression is made instantly and will influence whether they bother to read your carefully honed copy and click “play” on that professionally produced video. Business photos are more important than you think Visual Appeal… Websites are visual things these days – design, video and business photos are essential components. I’d argue that of those, business photos are massively important because:- Everyone “sees” the photos. The copy may go…