Category: Business

September 29, 2019 / / Blog

Finding old photos can be a pain – if someone asks if you’ve got photos of Liverpool (or something like that) in future, how quickly could you locate them in your file system? Or if you’re looking to create a print of Ingleborough, could you find all your photos of the hill and quickly make a decision on which to use? Well if you’re ever in this situation, this video may help. If not, it’s useful anyway to see how others work – and this is my workflow from getting…

August 14, 2018 / / Blog

One of the most common issues we get are people asking to cancel (or come on a different workshop for no extra cost) – it could be work related, or a sick pet or anything life throws up. We have to say no in order to stay in business – hope this explains why!  We love running workshops at McFade – it’s our way of doing photography we love AND sharing our passion for all things camera related. But for our workshops to be worthwhile, we need to keep an…

May 29, 2018 / / Blog

Most businesses need images for websites, brochures, press, adverts…. the list goes on. So when you hire a photographer, what are you actually getting? Good ones will be expensive, they may quote £1000-£1500 per day even in West Yorkshire – how on earth can this be justified. If you read most marketing copy, we would cover the benefits to your business, which include extra sales, great first impression and more website traffic – but in this mini blog series, lets look at what the photographer brings to the table and…

February 21, 2018 / / Blog

Your headshot is important – it represents your brand, your business and you. Headshots work for you every day on Linked IN and the other social media channels, your website, in print and at every touch point the world has with you. So it’s worth a little thought about what you want! To help, we’ve found that there are 3 main styles which work for a business:- location shots plain background action shots You see each every day and we can help create each for you – here are a…

October 27, 2017 / / Blog

Your business photos are your first impression Get them wrong – you lose business It’s as simple as that – people’s first impression is made instantly and will influence whether they bother to read your carefully honed copy and click “play” on that professionally produced video. Business photos are more important than you think Visual Appeal… Websites are visual things these days – design, video and business photos are essential components. I’d argue that of those, business photos are massively important because:- Everyone “sees” the photos. The copy may go…

August 14, 2017 / / Business

The Problem GoodSync Solves…. As a photographer, we’re dealing with huge files ALL the time, many of which we bin after we’ve finished a project – these fill hard drives, meaning you’ll waste £££££ on hard drives. We’ve found GoodSync solves this problem so quickly and easily – for $29 for the pro version! Many photographers will use a RAID system of hard drives to make sure if a disc goes down, they are safe. This system is about making backups which SAVE SPACE    This tends to happen… Get the photos…

July 25, 2017 / / Blog

Which of these people will get the better profile photo:- a relaxed, stress-free person, who has set time aside to enjoy a photo shoot someone with the phone going every 5 minutes, about to do a speech at an event and has a whole crowd of people waiting for them. It’s night and day – chalk and cheese – choose your own metaphor! Person 1 will look open, friendly, relaxed, warm… 2 will look pre-occupied, elsewhere, stressed and maybe a bit on edge. Even the most seasoned performer has some kind…

February 15, 2017 / / Blog

How do you do what you do…. Simon Sinek’s hugely popular TED TALK talk on branding talks about:- Why you do what you do How you do it What you make/do If you’ve not seen it – here it is on YOUTUBE – it’s well worth a look.   If you look at the “why” – that’s usually a mission statement, tricky to photograph, but the “how” is something which we can support with great images. “How” you do something is a huge part of your offering – being seen…

February 14, 2017 / / Business

Business headshots have changed Evolution of Business Headshots… Stern captains of industry in their victorian offices – green lamps, brass, oak… Conservative backdrops – usually brown or blue White wall business headshots – clean and fit on Linked IN nicely, a bit boring At McFade we’ve been doing “location” portraits too – business headshots usually taken around the workplace, or for solopreneurs, in cool locations nearby – like Clarence Dock, Dark Arches, Roof tops. We love doing location business headshots, the results always get you noticed and for smaller teams, it still works brilliantly.…

January 24, 2017 / / Business

Showing my Work to my Network Every year or so, we get to present our business to the SHARE network group – it’s great to get more than 1 minute to talk about your offering, to make sure everyone knows the extent of what I do. For a photographer – it’s a rare chance to actually show the work, rather than just talk about it. I’m selling a “visual” product – not an audio one, so it’s really hard to show people just what it is you do. A Different Venue…