Category: Business

January 27, 2015 / / Business

A New Look Pays Off!   Having recently opened an events space in Leeds, our client needed some fresh shots to promote it. So we created some of our “special HDR images” of Lambert’s Yard – using a mix of angles and styles to show the features, and sell the place as a modern, warm, fun, city centre venue to hold your events. Since releasing the photos their hit-rate on google has “gone through the roof”, they have taken on an unprecedented 25 new bookings in a week. We’re obviously delighted to have such a great impact on…

January 21, 2015 / / Business

Choosing “the right” Photographer For YOU Lets help you with a few simple steps:- 1 – Know what you need BEFORE starting Go online and check out your competition’s websites. Maybe look at a different industry all together, get ideas from that. Collect photos in a folder if you can. Get a mental picture BEFORE you start, this will guide the process   2 – Check Photographers You Know First See if they’ve done the kind of thing you need, and the quality and “style” is what you want. You’ll know the…

January 20, 2015 / / Blog

I need some photos…. fast! You need some photos, something which is going to make you look great for a press release, or your web developer needs something to fill that website.. Where do you start? Be honest – do you get a few photographer’s “day rates” and plump for the lowest? Or do you just ask a few friends and go with what they say? Well the second one of those is actually a good step – but just because they did a good job for your friend, will get the…

October 6, 2014 / / Business

The Inaugural BiY Awards 2 years ago, Louise Turner had an idea – to recognise small and micro businesses working in Yorkshire, on Friday 3rd October it became a reality. You can read all about it on her blog     Solopreneur Award   Rather delighted to announce that McFade won one of the awards – the Solopreneur award, and here’s the magic moment. Cheers to Paul Dodd for grabbing the camera off me and taking this photo!   Lots and Lots of Photos Here are a few shots of the proceedings…

August 7, 2014 / / Blog

What are you Business Photos Telling People ? Business Photos used to be fillers on websites. Pretty pictures would just separate the text and logos, Photos would be bought off Stock Photography websites and have no connection to you Californian models with perfect smiles or sunset shots of the New York skyline would be used to sell the smallest Yorkshire plumbers business. Those days are over – or should be. Every pixel on your site should help tell your story, rather than distract. This is where great, personal photos of your business comes…

January 29, 2014 / / Blog

Your business is all about you Not in an egotistical way, but any SME business owner knows that they are the “face” of their company. It’s unavoidable really – we create:- the business idea, the hard graft to get it going, the risks you take, the people you meet These things are all down to you So on their websites and print and social media, why do so many hide their “true” face away – when they could say so much with a great photo that shows them as they…

January 13, 2014 / / Blog

Just been asked to do one of these things… so thought I’d share!   Q. What do you do for a living? I help add personality to businesses by replacing tired, generic “stock library images” with stunning photos of their people, place, products, suppliers… to make their website tell their story.   Q. What makes you good at it? Infectious enthusiasm, lighting mastery, fun approach and my right eye…. it sees the photos for me   Q. If you could start over what would you be doing? I did start…

December 2, 2013 / / Blog

After running a workshop on Anglesey in the late Noughties, I got chatting to a professional photographer from Somerset. Great guy, had a few beers and his main comments on his 20 years in the photo business were stock photography wasn’t worth doing any more and assignment pay rates had dropped and not to even consider going into photography as a career – it’s “dead on its arse” At that time I was a reasonably well paid software engineer and was pondering what to do when we inevitably got made…

December 2, 2013 / / Blog

The answer is of course, yes. Give me a dentist’s drill and I’ll have a good go at it! Never done it before, but I used drills in Woodwork at school, and many times on the farm I worked as a kid.   Would you let me do it – based on that experience? I’m guessing not…. and really, you’d be wise to go elsewhere. Who would you trust? So who would you trust to take a spinning piece of metal to your most sensitive bits? A joiner – they…

August 15, 2013 / / Blog

  Mark’s been in the shipping game for 15 years – mainly sending containers around the world for clients. He’s just started a new role in a brand new business so needed some new shots to promote both him and the business. Images of Shipping… in Leeds? So the challenge of finding a suitable location began – we discussed the vibe of the shoot, and I always try to get a bit of a story in there… then I remembered there’s a huge container storage facility in Strourton, but not…