Category: CASE STUDY

March 12, 2016 / / Business

Enlightened LED Lighting Specialists Lumilow are lighting consultants – MD Andy Chell was up front, the product itself was not going to be an exciting thing to photography! I guess lights are a bit like petrol – fuel is not that interesting in itself, but put some in a Ferrari and it gets interesting. Lighting is like that – it’s how it makes “stuff” look, and cost efficiencies, which, they are selling. The Shoot We needed something completely different to any other “lighting” company. They have a vibrant showroom, with table football, drills,…

September 24, 2015 / / Blog

God, I hate having my photo taken…. That’s the most common thing photographs hear, pretty much everyone, on every job, says it – you’d think it was root canal treatment we were administering. Photography should be fun – especially commercial work That’s definitely the case with our friends over at ABL Business, we’ve updated their photo stock a few times and each time, it’s always a fun session with Alex, Andy and the team – getting them to pretend to work, whilst making them laugh. It’s also a great chance to catch up and share ideas.…

January 27, 2015 / / Business

A New Look Pays Off!   Having recently opened an events space in Leeds, our client needed some fresh shots to promote it. So we created some of our “special HDR images” of Lambert’s Yard – using a mix of angles and styles to show the features, and sell the place as a modern, warm, fun, city centre venue to hold your events. Since releasing the photos their hit-rate on google has “gone through the roof”, they have taken on an unprecedented 25 new bookings in a week. We’re obviously delighted to have such a great impact on…

August 22, 2013 / / Blog

York based financial advisers, Ardent Financial Planning, are having a new website site and brand built by digital agency “Plump Digital” – Rob Colley invited McFade over to capture some great new shots of directors. Being a York based company, I was keen to create some images with York in the background – it’s a stunning city; including the river and bridges would show to anyone viewing the website. Before we hit the city, we needed some head-shots of each staff member and the office “in action”, which we did…

April 18, 2013 / / Blog

We captured the student exec a few weeks ago, it was now the turn of the entire staff of the union! It’s always nostalgic going to the Union – I first walked into this building in October 1991, a fresher looking around for beer (which was 85p back then) and glasses… those lecture theatres were huge and I couldn’t read anything on the blackboard. So my first “round john lennon style” glasses came from this exact building Anyway – when shooting the exec, we liked the colourful Union logo as…

April 18, 2013 / / Business

Telecoms expert, Phil Allum, helps people & business talk through his company TGE Solutions. An urgent need for some new PR profile shots arose, so we got together to shoot at his offices in West Yorkshire. We created a wide variety of looks for all kinds of uses – the obvious shots of Phil using the phones he supplies, and some more generic out door shots along with a few “working at the PC” type images. The opening to the shoot was “I hate having my photo taken!” It’s always a…

April 18, 2013 / / Business

Louise Lapish runs Gatewood Consulting, training UK-wide in all aspects business from CV writing to sales. We’d met through Yorkshire’s most exciting new business support network, BiY. She needed some great new shots for her personal PR, so we went to meet at Regus near Elland Road and used the building around there to capture some new shots. Using small flashes means you can quickly and easily move around the building to get a large variety of looks with minimum of fuss. Louise needed some colour and black and white, so…

January 17, 2012 / / Bradford

Case Study of McFade’s work at Bradford Audi – click to see larger