Think SMART and Tendo VIP Day This year’s VIP event unfolded in the heart of Wakefield, bringing together a vibrant mix of familiar faces and new connections. The day was dedicated to learning from the best – former squash world number 1, Laura Massaro, and her coach (also her husband), Danny Massaro. It was a …
Think Smart VIP Day – Shooting Professional Event Photography in Yorkshire and Leeds Read More »
Understanding the Great ROI of Investing in Professional Photography for Business Growth In today’s digital age, where visual content reigns supreme, the value of professional photography in business cannot be overstated. It’s more than just snapping pictures; it’s about crafting an image that speaks volumes about your brand, tells a story, and connects with your …
The ROI of Professional Business Photography in Leeds Read More »
Creating a Strong Brand: The Power of Visual Storytelling Through Photography Discover why photography is pivotal in building a strong brand identity. This comprehensive guide delves into the essence of brand photography, visual identity, and storytelling. Whether you’re a business owner, marketer, or creative director, learn how photography can elevate your brand’s presence, connect with …
How Visual Brand Photography Can Help Your Business Read More »
Capturing Character: The Art of Headshot Photography in Leeds In the bustling city of Leeds, where the Aire flows as a testament to Yorkshire’s industrial past, the art of photography stands out as a modern form of expression and branding. This article delves into the world of headshot photography, a niche yet crucial aspect of …
Why Every Leeds Business Needs Professional Headshot Photography Read More »
The construction industry is seeing seismic shifts, thanks to technology. Drones in construction photography have changed the game, offering new angles—literally. Let’s dive into the many ups and, well, not so many downs. 1. Reach for the Sky with Drones in Construction Photography Why: Ground-level shots are amazing enough, but drone photography adds a new …
Drones in Construction Photography: A Bird’s Eye View of Your Project Read More »
Building Trust in Construction In the digital age, visuals are king when it comes to making first impressions and building trust in construction. Especially in industries focused on tangible results, like construction, a single image can speak volumes about the scale, quality, and craftsmanship of your work. In this post, we’ll dig into construction branding …
How Quality Photography Boosts Your Construction Brand Read More »
In today’s visual-centric world, it’s often said that a picture is worth a thousand words. But when it comes to the construction industry, it might be argued that a photograph is worth even more. The importance of construction photography isn’t just about capturing the beauty of a structure; it’s about conveying craftsmanship, dedication, and progress. …
There’s an undeniable magic that happens when the universe conspires to bring together elements of raw nature, an artist’s passion, and the fleeting beauty of a setting sun. On the 19th of July, 2023, I had the pleasure of photographing the incredibly talented Sharon Stacey, as she serenaded the setting sun at Winscar Reservoir. Setting …
A Sunset Serenade: Capturing Sharon Stacey at Winscar Reservoir Read More »
In the current digital era, small and medium-sized enterprises (SMEs) must establish a robust online presence to succeed and keep up with the competition. A proven strategy to improve online visibility and attract potential customers is to use top-notch photography. In this blog post, we examine how both drone and conventional photography can elevate SME …
Photography Can Enhance Large and SME Businesses in the North of England Read More »
Why do we need headshots… Corporate headshots are essential for showcasing the professionals behind and working in a company and creating a positive first impression – usually on the About us page of your website and on professional networking sites. However, traditional headshots often lack authenticity and fail to reflect the true personality of the …
I photograph teams all the time – it’s great fun meeting and getting to know everyone, albeit usually very briefly. I understand that selecting a photographer to capture your team can be a daunting task, and you may have several questions about the process. That’s why I’ve created a video that answers some of the …
In today’s digital age, all businesses need great photography more than ever before. Industrial businesses, in particular, can benefit greatly from high-quality, regularly updated photography. Here are my top 5 reasons to get fresh content – we’ll explore the reasons why and the benefits it can bring to their operations. Industrial businesses often offer complex …
Over a decade of shoots It’s over 10 years since we first did a personal brand shoot for John Thompson, from Metropolis. Back then it wasn’t called a “personal brand” of course, it didn’t really have a name – I just called it something vague, like a Profile Shoot. That first shoot was in the …
90’s House and Rave Music! I was a student in Manchester in the early nineties and a regular at Raves and house music clubs, like:- The state, The Hacienda Sankey’s soap. The boardwalk, The Limit. Home …and many, many others I can’t remember the name of around the Manchester area. So when my friend, soul …
Surely professionals only shoot in MANUAL? I’ve never been a big fan of using anything other than manual mode for exposing photos. Especially when you are doing professional work, where you want complete control. However, occasionally you have to shoot in a room where the light is massively different from one side to the other, and …
Can you Photoshop me???? How Much £££ !!!!????? That’s our most commonly asked question and it’s only natural because everybody wants to look the very best and a little bit of tweaking goes a long way. But doing high-end retouching can take a long time, and end up costing an “absolute fortune”, which is something …
4 FAST Retouching Tools which Won’t Break Client’s Banks! Read More »
CQR Factory Photoshoot Case Study This project was commissioned to make new marketing images for CQR, a company making certified security, alarm and network cables, on the Wirral peninsula. Here is the blog as a video, if you prefer watching to reading August 2021 – Blue skies! On a beautiful summers day, I met up …
CASE STUDY: CQR Cables Factory Photoshoot – Wirral Read More »
I don’t know how marketing people do it, but they do come up with Amazing straplines than just sum up a business instantly. Fliss Lee, from “Honest Folk” in Morley, describes Marc’s business, Clearsite Solutions, perfectly in one sentence Providing the blank canvas you need to create your unique standout spaces. Marc’s business goes into …
CASE STUDY: Clearsite Solutions New Brand Photography Read More »
How do you get started in this industry? I’m sure you’ve seen some of the amazing photos gracing magazine covers and advertisements. You might even have a few friends who’ve modelled for various modelling sites and agencies. But what do you really need to know about getting started? The first step to getting started is …
An Accidental Find So I was looking for a way to host and view 360-degree photos taken with my DJI mini 2 drone found this virtual tours software which allows you to upload many 360-degree photographs and then navigate around from photo to photo. How it’s done The way I created this was to let …
Aarsleff’s Project in Chesterfield Ground engineering specialists, Aarsleff, have created this huge retaining wall for a new build in Chesterfield – it’s included lots of piling, steelwork and concrete, and we were invited along at the start and end of the project to capture some images and movie drone footage for them. 360 Degree Views …
Like many people I have used HDR or purely ambient light for property photography for years, when time permitted I would use a a flash or 2 to add some light to the rooms but the results were always a little bit garish, bright and weird shadows would get in the way. This relatively novel …
How can you create new images and social media content, safely, whilst we are still operating under bizarre lockdown circumstances? The good news… Luckily, the government guidance states that people should work from home unless they “absolutely cannot do so” – which most photographers can’t. So this means we can still travel to create images …
I learn more through audio than text…. I don’t know about you but I definitely take more information in through my ears than through reading! Which is kind of ironic, because I’m writing this using words which you will be reading…. Anyway, having searched for the most realistic, affordable text to voice converter on the …
You can definitely take great phone photos these days. The technology has moved on massively since the early days, and the app software is truly amazing. There are probably dozens of phone photos tips you could give, but realistically these three things will make the biggest difference. 1 – Where is the light This may …
Try these 3 Things RIGHT NOW to improve your phone photos Read More »
Like many businesses, we deal directly with clients in person, so have taken quite a hit with this lockdown. We can’t really leave the house to do any new work – and if we could, we can’t get close to people so it’d be awkward. Here are a few things you can do remotely, and …
How many things in life do we buy & not use? Most kitchen gadgets I use once or twice, and then stash away neatly in the cupboard never to see the light of day again, All that money spent, all that good intent to make a change and no return. The same can be said …
What’s it all about? About a year ago I came up with an idea, it was based on years of photographing companies and what had worked best. It offered individuals who may be just starting out (or ready for a new set of images) 5 photos of them for a bargain price… and other people to act …
Recommendations are King The best way to source most products and services these days is to ask for recommendations based on people’s experience. It can certainly filter out solutions, products and providers who have given a good experience. I’m pretty sure everybody who is buying a new pair of headphones will read the Amazon reviews …
How to choose a photographer from the 1000's recommended on LINKED IN Read More »
Everything is video these days, we are all told to do Facebook lives or record things from the seats of our cars, in car parks, before meetings to engage with our audience. I’ve spent the last year creating video content, be that behind the scenes footage of a photoshoot, close-ups of food or even photoshop editing videos. It’s …
It’s the way that you do it… “It ain’t WHAT you do, it’s the WAY that you do it” – As the Bananarama song goes. That’s probably true in most businesses but it’s certainly the case with photography. It’s not just the end product which counts, but how you get to it. I’ve been shooting …
Finding old photos can be a pain – if someone asks if you’ve got photos of Liverpool (or something like that) in future, how quickly could you locate them in your file system? Or if you’re looking to create a print of Ingleborough, could you find all your photos of the hill and quickly make …
Most businesses need images for websites, brochures, press, adverts…. the list goes on. So when you hire a photographer, what are you actually getting? Good ones will be expensive, they may quote £1000-£1500 per day even in West Yorkshire – how on earth can this be justified. If you read most marketing copy, we would …
Hiring a Photographer : 7 things you’re REALLY buying Read More »
Your headshot is important – it represents your brand, your business and you. Headshots work for you every day on Linked IN and the other social media channels, your website, in print and at every touch point the world has with you. So it’s worth a little thought about what you want! To help, we’ve …
3 Leading-edge options for your new 2018 business head-shot Read More »
The Problem GoodSync Solves…. As a photographer, we’re dealing with huge files ALL the time, many of which we bin after we’ve finished a project – these fill hard drives, meaning you’ll waste £££££ on hard drives. We’ve found GoodSync solves this problem so quickly and easily – for $29 for the pro version! Many photographers …
Which of these people will get the better profile photo:- a relaxed, stress-free person, who has set time aside to enjoy a photo shoot someone with the phone going every 5 minutes, about to do a speech at an event and has a whole crowd of people waiting for them. It’s night and day – chalk …
DON’T Piggyback Your Photography and Expect Great Results Read More »
How do you do what you do…. Simon Sinek’s hugely popular TED TALK talk on branding talks about:- Why you do what you do How you do it What you make/do If you’ve not seen it – here it is on YOUTUBE – it’s well worth a look. https://www.youtube.com/watch?v=IPYeCltXpxw If you look at the …
3 Tips on Looking Like Leaders – Show How You Work Read More »
Business headshots have changed Evolution of Business Headshots… Stern captains of industry in their victorian offices – green lamps, brass, oak… Conservative backdrops – usually brown or blue White wall business headshots – clean and fit on Linked IN nicely, a bit boring At McFade we’ve been doing “location” portraits too – business headshots usually taken around the workplace, …
New Business Photos Get You Noticed INSTANTLY! It really is that simple – investing in new business photos is like having a mini re-brand. If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof. So what are you waiting for? Try it – …
[tatsu_section padding= “90px 0% 90px 0%”][tatsu_row layout= “1/1”][tatsu_column layout= “1/1”][flex_slider slide_show= “1” slide_show_speed= “3000”][/flex_slider][/tatsu_column][/tatsu_row][/tatsu_section]
Why do people get so angry about photo watermarks? You’d be amazed how polarised opinion is on photo watermarking is. Many think it pointless, and will fight to the death to convince everyone so. Others think it idiotic to post anything without the protection of a watermark What is a photo watermark? It’s a logo, text …
Enlightened LED Lighting Specialists Lumilow are lighting consultants – MD Andy Chell was up front, the product itself was not going to be an exciting thing to photography! I guess lights are a bit like petrol – fuel is not that interesting in itself, but put some in a Ferrari and it gets interesting. Lighting is like …
Why does every marketing team love stunning, unique images? It makes their job easy – photos are powerful – they make your business:- stand out from the crowd easy to understand have INSTANT impact communicate who you are show how you do it Well here are just 9 of the many ways photos help boost your …
2015 – January’s Photography We kicked off the year with workshops in Leeds and the Dales, shot lots of fitness and training for clients, interiors of event spaces, huge office spaces and a couple of gigs with the Chicago Blues Brothers Here are just a few memories of January See the rest of 2015… Read about …
Photography Should Be a Laugh, Even in Business Take the team at ABL Business, for example. We’ve had a few sessions updating their photos, and every time, it’s a right laugh with Alex, Andy, and the rest of the crew. It’s less about posing for the camera and more about having a chinwag while getting …
5 Questions to Ask Yourself Before Going Pro I’m sure many pro photographers get asked “How do I become a professional photographer?“. I have and it’s never a straight forward answer – in fact, the answer would be unique for each person. Every photographer is different (personality, experience, confidence, business savvy, camera skills etc.), so there’s …
5 Essential Questions for Aspiring Pro Photographers Read More »
Choosing the right Photographer For Your Project Let’s help you with a few simple steps:- 1 – Think about what you NEED It’s worth having a think about the purpose of the photos before you start. Go online and check out your competition’s websites, see what they are doing – or people in California doing …
6 Essential Steps to Hiring the Right Photographer Read More »
I need some photos…. fast! You need some photos, something which is going to make you look great for a press release, or your web developer needs something to fill that website.. Where do you start? Be honest – do you get a few photographer’s “day rates” and plump for the lowest? Or do you just …
3 Things You Never Think of When Hiring Photographers Read More »
The Inaugural BiY Awards 2 years ago, Louise Turner had an idea – to recognise small and micro businesses working in Yorkshire, on Friday 3rd October it became a reality. You can read all about it on her blog Solopreneur Award Rather delighted to announce that McFade won one of the awards – …
What are you Business Photos Telling People ? Business Photos used to be fillers on websites. Pretty pictures would just separate the text and logos, Photos would be bought off Stock Photography websites and have no connection to you Californian models with perfect smiles or sunset shots of the New York skyline would be used to sell …
