How many things in life do we buy & not use? Most kitchen gadgets I use once or twice, and then stash away neatly in the cupboard never to see the light of day again, All that money spent, all that good intent to make a change and no return. The same can be said for photography – you can spend an absolute fortune hiring a photographer to create a library of amazing images for you, but if you’re not actively using them to promote your business, your return will…
Category: Commercial
What’s it all about? About a year ago I came up with an idea, it was based on years of photographing companies and what had worked best. It offered individuals who may be just starting out (or ready for a new set of images) 5 photos of them for a bargain price… and other people to act in their shots. I called it ”profile shoots” to begin with, this soon evolved into the catchier “share the shoot“ The idea was that everybody needs a decent headshot, but there are many other Powerful images a small business…
Recommendations are King The best way to source most products and services these days is to ask for recommendations based on people’s experience. It can certainly filter out solutions, products and providers who have given a good experience. I’m pretty sure everybody who is buying a new pair of headphones will read the Amazon reviews or checkout What Hi-Fi reviews before buying them. Photography Recommendations When hiring a photographer it can be a little bit different – what is a good result for one person may be entirely wrong for another…
Everything is video these days, we are all told to do Facebook lives or record things from the seats of our cars, in car parks, before meetings to engage with our audience. I’ve spent the last year creating video content, be that behind the scenes footage of a photoshoot, close-ups of food or even photoshop editing videos. It’s been great fun and amazing learning curve. I really enjoy going through YouTube’s free music library to find the right tune for my videos and synching the cuts in the video to fit music… I’m sure…
It’s the way that you do it… “It ain’t WHAT you do, it’s the WAY that you do it” – As the Bananarama song goes. That’s probably true in most businesses but it’s certainly the case with photography. It’s not just the end product which counts, but how you get to it. I’ve been shooting business folks for almost a decade now and with the odd exception, no one really likes the idea of it. We are second only to dental root canal work to many! It’s totally different from…
Finding old photos can be a pain – if someone asks if you’ve got photos of Liverpool (or something like that) in future, how quickly could you locate them in your file system? Or if you’re looking to create a print of Ingleborough, could you find all your photos of the hill and quickly make a decision on which to use? Well if you’re ever in this situation, this video may help. If not, it’s useful anyway to see how others work – and this is my workflow from getting…
The Problem GoodSync Solves…. As a photographer, we’re dealing with huge files ALL the time, many of which we bin after we’ve finished a project – these fill hard drives, meaning you’ll waste £££££ on hard drives. We’ve found GoodSync solves this problem so quickly and easily – for $29 for the pro version! Many photographers will use a RAID system of hard drives to make sure if a disc goes down, they are safe. This system is about making backups which SAVE SPACE This tends to happen… Get the photos…
Which of these people will get the better profile photo:- a relaxed, stress-free person, who has set time aside to enjoy a photo shoot someone with the phone going every 5 minutes, about to do a speech at an event and has a whole crowd of people waiting for them. It’s night and day – chalk and cheese – choose your own metaphor! Person 1 will look open, friendly, relaxed, warm… 2 will look pre-occupied, elsewhere, stressed and maybe a bit on edge. Even the most seasoned performer has some kind…