Category: People

February 23, 2014 / / Blog

Real Ale on the UP! Real ale is on the up – micro breweries are springing up all over the UK, nowhere more so than in Yorkshire. Every small town seems to have it’s own brewery producing everything from pale ales to dark porters. Ossett, Salamander, Daleside, Rooster’s, Leeds Brewery, Wharfbank, Saltaire, Wendworth, Copper Dragon, York Brewery, Acorn, Goose Eye, Bradfield, Kelham Island and Ilkley… just a few to look out for if you’re after a great pint. Celebrate in Style We went to celebrate the UK’s finest ales at…

January 29, 2014 / / Blog

Your business is all about you Not in an egotistical way, but any SME business owner knows that they are the “face” of their company. It’s unavoidable really – we create:- the business idea, the hard graft to get it going, the risks you take, the people you meet These things are all down to you So on their websites and print and social media, why do so many hide their “true” face away – when they could say so much with a great photo that shows them as they…

January 13, 2014 / / Blog

Just been asked to do one of these things… so thought I’d share!   Q. What do you do for a living? I help add personality to businesses by replacing tired, generic “stock library images” with stunning photos of their people, place, products, suppliers… to make their website tell their story.   Q. What makes you good at it? Infectious enthusiasm, lighting mastery, fun approach and my right eye…. it sees the photos for me   Q. If you could start over what would you be doing? I did start…

October 12, 2013 / / Architecture

September’s travel photography trip included a surprise trip over to Seville, we were 2 hours away so it was well within range. We’d been recommended by the car hire bloke AND a cab driver who said it was the “home of beautiful architecture – and women”. SOLD! So we got there on Saturday afternoon when it was a mere 40 degrees, parked and went for a wonder around the city. I’d taken the decision to use only the 5D2 with 17-40 lens, plus the Cokin Z-Pro filter kit which goes…

August 22, 2013 / / Blog

York based financial advisers, Ardent Financial Planning, are having a new website site and brand built by digital agency “Plump Digital” – Rob Colley invited McFade over to capture some great new shots of directors. Being a York based company, I was keen to create some images with York in the background – it’s a stunning city; including the river and bridges would show to anyone viewing the website. Before we hit the city, we needed some head-shots of each staff member and the office “in action”, which we did…

August 15, 2013 / / Blog

  Mark’s been in the shipping game for 15 years – mainly sending containers around the world for clients. He’s just started a new role in a brand new business so needed some new shots to promote both him and the business. Images of Shipping… in Leeds? So the challenge of finding a suitable location began – we discussed the vibe of the shoot, and I always try to get a bit of a story in there… then I remembered there’s a huge container storage facility in Strourton, but not…

July 28, 2013 / / Blog

No Flash? We thought it a little cheeky setting up lots of lights in the Doubletree Hilton’s cafe bar – so we did a few shots with natural light, well a mix of light from outside and the halogen bulbs inside. Fast Lens Most of these are taken with the Canon 85mm F1.8 lens, which is great in low light as it’s a very “bright” lens, but also allows decent working distance (so you’re no in your sitter’s face) and blurs the background out like a dream. A Different Look…

July 26, 2013 / / Discussion

This may seem a bit obvious, but having taught many people flash/portraits, it’s the number one reason why you get bored looks on your photos…. Don’t look at the back of your camera all the time You need get the lights right and checking this on camera is fine. But once you’ve got the lights right, try to take, say, 20 shots before you look at the camera again. The reason for this is “rapport”. It’s a term used in NLP which basically means you are both “in the zone”,…

July 25, 2013 / / Blog

I teach and demonstrate flash and portraiture so see a lot of different approaches, good and bad, from the delegates. The main thing to remember about portraits is that the thing you are photographing is alive and can be “manipulated” by your actions. So these 5 tips are not technical – but are about how to interact with the sitter. You can apply them to all people you photograph, though if you’re paying a model, it may be less important – but you will definitely get better results and have…

July 19, 2013 / / Blog

The Ideas Man…     Paul’s business card really does say The Ideas Man, and it’s true – you’ll go along way before you meet someone with more ideas – on branding, marketing, web, life, music… you name it! His Design Agency, All Good,  is a one-stop solution for people needing innovative branding and marketing solutions… sure he can explain it a lot better than me, check out the website.             I’ve known Paul for a while as we’re both associates at the BiY business…