{"id":10203,"date":"2018-06-05T12:54:01","date_gmt":"2018-06-05T12:54:01","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=10203"},"modified":"2024-07-08T10:12:45","modified_gmt":"2024-07-08T10:12:45","slug":"hiring-a-photographer-7-things-youre-really-buying-7","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/hiring-a-photographer-7-things-youre-really-buying-7\/%20","title":{"rendered":"Hiring a Photographer : 7 things you&#8217;re REALLY buying (7)"},"content":{"rendered":"<h3>7 &#8211; License to use the images<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10195\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg 1500w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-1024x683.jpg 1024w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-75x50.jpg 75w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-650x433.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-1000x667.jpg 1000w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>And finally, the one no-one considers.<\/p>\n<p>When you commission a photographer, you are paying for them to create images, edit them <strong>and<\/strong> a license for you to use them in your business.<\/p>\n<p>You don&#8217;t own the images &#8211; the photographer retains the copyright unless otherwise agreed.<\/p>\n<p>It&#8217;s a bit like commissioning a musician to write music. Paul McCartney wrote &#8220;live and let die&#8221; for a bond film. We assume he was paid for it, and that he still gets royalties from it being played. The same copyright laws apply to photography &#8211; we are paid to take the photo and we grant you a licence to use the photo, but the copyright remains with the photographer (unless agreed otherwise and a larger fee charged).<\/p>\n<p>The licence is usually based on:-<\/p>\n<ul>\n<li>territory &#8211; e.g. your local city, country, continent, worldwide!<\/li>\n<li>time &#8211; 1 year, 3 years, 5 years &#8211; forever!<\/li>\n<li>usage &#8211; promotional like on websites, <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" title=\"Top Social Media Trends to Watch for in 2024: Embracing the Future of Digital Engagement\" target=\"_blank\" rel=\"noopener\">social media<\/a>, press, print adverts, Instagram, billboards, back of buses<\/li>\n<li>usage &#8211; commercial like on you sell to make money, like mugs, posters, album sleeves, calendars&#8230; the list is endless<\/li>\n<\/ul>\n<p>It can get complex and confusing, so at McFade we&#8217;ve streamlined it all into packages, which covers the costs of the licence.&nbsp;It just makes &#8220;doing business&#8221; easier to understand.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>So it&#8217;s a bit more than just the shoot day<\/h1>\n<p>So that&#8217;s why photographers will seem expensive &#8211; the contact time is the tip of a big creative iceberg!&nbsp;<\/p>\n<p>A photograph is a difference between clients visiting your website and buying, or moving on to the <a href=\"https:\/\/www.mcfade.co.uk\/blog\/using-photos-to-win-bids-standing-out-in-the-competitive-construction-market\/\" target=\"_blank\" rel=\"noopener\">competition &#8211; who have better looking photos<\/a>.&nbsp;<\/p>\n<h2>Photos are often the first thing clients see of your business &#8211; if they&#8217;re not right &#8211; it&#8217;ll probably be the last too!&nbsp;<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>7 &#8211; License to use the images And finally, the one no-one considers. When you commission a photographer, you are paying for them to create images, edit them and a license for you to use them in your business. You don&#8217;t own the images &#8211; the photographer retains the copyright unless otherwise agreed. It&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_22977785_22977785":"","facebook_10157410341118549_123005067715685":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[651,649,648,645,646,650,647],"class_list":["post-10203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-business-photography","tag-commerncial-photography","tag-expert","tag-hiring-photographers","tag-photographer-skills","tag-photos-for-business","tag-rates"],"uagb_featured_image_src":{"full":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg",1500,1000,false],"thumbnail":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-150x150.jpg",150,150,true],"medium":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg",1500,1000,false],"large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg",1500,1000,false],"2048x2048":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg",1500,1000,false]},"uagb_author_info":{"display_name":"McFade","author_link":"https:\/\/www.mcfade.co.uk\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"7 &#8211; License to use the images And finally, the one no-one considers. When you commission a photographer, you are paying for them to create images, edit them and a license for you to use them in your business. You don&#8217;t own the images &#8211; the photographer retains the copyright unless otherwise agreed. It&#8217;s a&hellip;","_links":{"self":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=10203"}],"version-history":[{"count":12,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10203\/revisions"}],"predecessor-version":[{"id":163187,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10203\/revisions\/163187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media\/10195"}],"wp:attachment":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=10203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=10203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=10203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}