![\"\"](\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Radisson-Red-in-Glasgow-ADE_1711-HDR.jpg\")
<\/p>\n<\/p>\n
And finally, the one no-one considers.<\/p>\n
When you commission a photographer, you are paying for them to create images, edit them and<\/strong> a license for you to use them in your business.<\/p>\n You don’t own the images – the photographer retains the copyright unless otherwise agreed.<\/p>\n It’s a bit like commissioning a musician to write music. Paul McCartney wrote “live and let die” for a bond film. We assume he was paid for it, and that he still gets royalties from it being played. The same copyright laws apply to photography – we are paid to take the photo and we grant you a licence to use the photo, but the copyright remains with the photographer (unless agreed otherwise and a larger fee charged).<\/p>\n The licence is usually based on:-<\/p>\n It can get complex and confusing, so at McFade we’ve streamlined it all into packages, which covers the costs of the licence. It just makes “doing business” easier to understand. <\/p>\n <\/p>\n So that’s why photographers will seem expensive – the contact time is the tip of a big creative iceberg! <\/p>\n A photograph is a difference between clients visiting your website and buying, or moving on to the competition – who have better looking photos<\/a>. <\/p>\n\n
So it’s a bit more than just the shoot day<\/h1>\n
Photos are often the first thing clients see of your business – if they’re not right – it’ll probably be the last too! <\/h2>\n