{"id":10251,"date":"2018-07-30T09:11:29","date_gmt":"2018-07-30T09:11:29","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=10251"},"modified":"2024-01-02T17:30:32","modified_gmt":"2024-01-02T17:30:32","slug":"maximising-your-photography-investment","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/maximising-your-photography-investment","title":{"rendered":"Maximising your photography investment"},"content":{"rendered":"<h1>Our little secret!<\/h1>\n<p>All photographers and designers know how to do this &#8211; and it is REALLY easy to do &#8211; and it really can leverage that photography investment to&nbsp;your advantage.&nbsp;<\/p>\n<p>We use Adobe&nbsp;LIGHTROOM to do it at McFade, but there is a free tool called &#8220;<a href=\"https:\/\/www.irfanview.com\/\">IfranView<\/a>&#8221; which does it as well.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Leverage your investment<\/h1>\n<h3>Get 30 for the price of 10<\/h3>\n<p>Imagine you&#8217;ve invested in a shoot and received&nbsp;10 amazing edited photos. How do you make this into 20 or 30 photos without actually &#8220;editing&#8221;*** the image?&nbsp;<\/p>\n<p>This video shows how cropping and saving different versions gives you dozens of extra images to fuel those <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" title=\"Top Social Media Trends to Watch for in 2024: Embracing the Future of Digital Engagement\" target=\"_blank\" rel=\"noopener\">social media<\/a> streams and marketing collateral.&nbsp;<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Maximising your photography investment - FOR FREE!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/STq8cZZZv9I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><em>***&nbsp;(Note that photographers will have something in their contract to stop you editing them &#8211; because most people make a mess and it damages a photographers&nbsp;reputation. Cropping is always fine with McFade, but do check first with your photographer if you&#8217;re unsure).&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our little secret! All photographers and designers know how to do this &#8211; and it is REALLY easy to do &#8211; and it really can leverage that photography investment to&nbsp;your advantage.&nbsp; We use Adobe&nbsp;LIGHTROOM to do it at McFade, but there is a free tool called &#8220;IfranView&#8221; which does it as well.&nbsp; &nbsp; Leverage your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_22977785_22977785":"","facebook_10157410341118549_123005067715685":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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little secret! All photographers and designers know how to do this &#8211; and it is REALLY easy to do &#8211; and it really can leverage that photography investment to&nbsp;your advantage.&nbsp; We use Adobe&nbsp;LIGHTROOM to do it at McFade, but there is a free tool called &#8220;IfranView&#8221; which does it as well.&nbsp; &nbsp; Leverage your&hellip;","_links":{"self":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=10251"}],"version-history":[{"count":10,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10251\/revisions"}],"predecessor-version":[{"id":123630,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/10251\/revisions\/123630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media\/10253"}],"wp:attachment":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=10251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=10251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=10251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}