{"id":12695,"date":"2022-01-24T11:45:01","date_gmt":"2022-01-24T11:45:01","guid":{"rendered":"https:\/\/www.mcfade.co.uk\/blog\/?p=12695"},"modified":"2026-03-26T23:54:11","modified_gmt":"2026-03-26T23:54:11","slug":"case-study-clearsite-solutions-new-brand-photography","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/case-study-clearsite-solutions-new-brand-photography\/%20","title":{"rendered":"CASE STUDY: Clearsite Solutions New Brand Photography"},"content":{"rendered":" <h1 class=\"wp-block-heading\">Clearsite Solutions Brand Photography in Bristol<\/h1>   <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Direct answer:<\/strong> This shoot for Clearsite Solutions in Bristol was about creating practical brand photography that showed the team at work, Marc\u2019s role in the business, and the new visual identity being built for the company. The images needed to turn a stripped-out retail unit into something clear, professional and useful for a new website, future marketing and personal brand content.<\/p><\/blockquote>   <p class=\"wp-block-paragraph\">Some businesses are dead easy to describe once somebody lands on the right line. In this case, <a href=\"https:\/\/www.linkedin.com\/in\/flisslee\/\" target=\"_blank\">Fliss Lee<\/a> from <a href=\"https:\/\/honest-folk.com\/\" target=\"_blank\">Honest Folk<\/a> in Morley summed up Marc\u2019s business, <a href=\"https:\/\/clearsiteltd.co.uk\/\" target=\"_blank\">Clearsite Solutions<\/a>, perfectly.<\/p>   <h2 class=\"wp-block-heading\">Providing the blank canvas you need to create your unique standout spaces.<\/h2>   <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> https:\/\/youtu.be\/OerDMZkhlX4 <\/div><\/figure>   <p class=\"wp-block-paragraph\"><strong>Video summary:<\/strong> This video sits alongside the shoot as part of the wider brand story for Clearsite Solutions. It adds another layer to the new marketing material by helping show the business, the people behind it and the kind of environments they work in.<\/p>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0260-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Clearsite Solutions team working inside a stripped-out retail unit in Bristol\" class=\"wp-image-12713\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0260-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0260-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <p class=\"wp-block-paragraph\">Marc\u2019s business goes into offices, buildings, <a href=\"https:\/\/www.mcfade.co.uk\/blog\/trinity-leeds-the-new-shopping-centre-goes-live\/\" target=\"_blank\">shopping centres<\/a>, units and other commercial spaces, then removes all trace of the previous occupier so the next business can move in and make its own mark.<\/p>   <p class=\"wp-block-paragraph\">Fliss was creating a new <a href=\"https:\/\/www.mcfade.co.uk\/blog\/the-power-of-visual-storytelling-how-photography-can-enhance-your-brand\/\" target=\"_blank\">brand<\/a> and website for Marc, and she needed photographs that showed what Clearsite Solutions actually does. A suitable project came up in Bristol, in one of the city\u2019s largest shopping centres, where the team had been stripping out a retail unit.<\/p>   <p class=\"wp-block-paragraph\">The brief was straightforward enough on paper: create engaging photographs that showed professionalism, health and safety, the team in action and the tools involved. The catch was that the location looked like absolute carnage. That, I guess, is where the fun starts.<\/p>   <ul class=\"wp-block-list\"><li>Show the team working safely and professionally<\/li><li>Capture the tools and processes involved in strip-out work<\/li><li>Create relaxed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.mcfade.co.uk\/blog\/the-power-of-visual-storytelling-how-photography-can-enhance-your-brand\/%20\" target=\"_blank\" rel=\"noopener\" title=\"The Power of Visual Storytelling: How Photography Can Enhance Your Brand\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"201236\">personal brand<\/a> photos of Marc<\/li><li>Produce images for the new website and future marketing<\/li><li>Photograph branded materials for flexible design use<\/li><\/ul>   <h2 class=\"wp-block-heading\">How do you photograph a busy strip-out site without losing the story?<\/h2>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"365\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0135-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Worker using tools during a commercial strip-out project in Bristol\" class=\"wp-image-12716\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0135-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0135-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x146.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <p class=\"wp-block-paragraph\">The first job was to meet the team and see what was happening on site. They were busy grinding fittings from the ceiling, and anything involving sparks is usually worth paying attention to. Firstly, it shows action. Secondly, it gives you shape and movement. Thirdly, it stops the whole thing looking like a gloomy empty shell.<\/p>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0119-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Grinding work on site with sparks flying during the Clearsite Solutions shoot\" class=\"wp-image-12712\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0119-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0119-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <p class=\"wp-block-paragraph\">I set up the tripod, added a couple of lights and put the <a href=\"https:\/\/www.mcfade.co.uk\/blog\/mastering-manual-mode-a-step-by-step-tutorial-for-new-photographers\/\" target=\"_blank\">camera on long exposure<\/a> so the sparks would streak across the frame like little orange fireworks. The point here was not to make the job look glamorous. It was to make the process readable, energetic and visually useful for the brand.<\/p>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"454\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0270-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Clearsite Solutions team member working in a stripped commercial unit\" class=\"wp-image-12714\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0270-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0270-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x182.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"595\" height=\"750\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0441-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Tool-based action shot from the Clearsite Solutions commercial photography session\" class=\"wp-image-12711\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0441-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 595w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0441-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-238x300.jpg 238w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure>   <p class=\"wp-block-paragraph\">We then worked through a range of tools and processes the team use to pull things down quickly and safely. Big boys\u2019 toys, if you like, but every bit of kit had a proper job to do. That matters in the pictures, because it helps potential clients see that this is controlled, skilled work rather than random demolition.<\/p>   <h2 class=\"wp-block-heading\">What personal brand photos did Marc need?<\/h2>   <p class=\"wp-block-paragraph\">Another part of the brief was to get some relaxed photographs of Marc for his <a href=\"https:\/\/www.mcfade.co.uk\/blog\/johns-2023-personal-brand-shoot\/\" target=\"_blank\">personal brand<\/a>. So we headed downstairs for a quick chat with the team and kept things loose rather than overly posed.<\/p>   <figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12710\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0385-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Candid brand portrait of Marc talking with the team\" class=\"wp-image-12710\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0385-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0385-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12709\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0374-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Marc in conversation during the Clearsite Solutions shoot\" class=\"wp-image-12709\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0374-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0374-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12715\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0354-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Relaxed documentary-style portrait of Marc on site\" class=\"wp-image-12715\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0354-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0354-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure> <\/figure>   <p class=\"wp-block-paragraph\">Like most business owners, Marc isn\u2019t keen on being photographed. So rather than barking directions at him, I shot these candidly, more like a fly-on-the-wall approach. That worked really well and gave us a set of natural-looking images without the usual awkwardness.<\/p>   <p class=\"wp-block-paragraph\">We also needed a few solo shots in a setting that still felt industrial. One of the tunnels underneath the shopping centre did the job nicely. He simply walked up and down the tunnel a couple of times and we ended up with plenty of usable options.<\/p>   <figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"750\" data-id=\"12718\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0423-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg\" alt=\"Industrial portrait of Marc walking through an underground tunnel\" class=\"wp-image-12718\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0423-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0423-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime-300x300.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0423-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime-150x150.jpg 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12708\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0417-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Personal brand portrait of Marc in an industrial location\" class=\"wp-image-12708\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0417-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0417-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure> <\/figure>   <h2 class=\"wp-block-heading\">How did we show Marc managing the project as well as doing the work?<\/h2>   <p class=\"wp-block-paragraph\">Another <a href=\"https:\/\/www.mcfade.co.uk\/blog\/5-things-every-portrait-photographer-needs-to-know\/\" target=\"_blank\">thing we needed<\/a> to illustrate was Marc managing the project rather than just standing in the middle of the action. So we photographed him working on a laptop beside a window overlooking the mall, which hinted at the type of locations Clearsite Solutions works in.<\/p>   <p class=\"wp-block-paragraph\">We also captured a couple of team shots out in the shopping mall itself, where you can see brands like New Look and KFC in the <a href=\"https:\/\/www.mcfade.co.uk\/blog\/creating-depth-understanding-the-importance-of-foreground-middleground-and-background\/\" target=\"_blank\">background<\/a>. That helped root the photos in a real commercial environment instead of some anonymous indoor space.<\/p>   <figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12717\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0200-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg\" alt=\"Marc working on a laptop overlooking the shopping mall\" class=\"wp-image-12717\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0200-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0200-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12700\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0540-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg\" alt=\"Team portrait in the shopping centre during the Clearsite Solutions shoot\" class=\"wp-image-12700\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0540-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0540-Clearsite-Solutions-Bristol-2021_10_22-by-McFade_DxO-Prime-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"373\" data-id=\"12702\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0552-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Clearsite Solutions team pictured in a commercial retail environment\" class=\"wp-image-12702\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0552-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0552-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x149.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12703\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0537-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Additional mall-based team photograph showing the working environment\" class=\"wp-image-12703\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0537-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0537-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure> <\/figure>   <h2 class=\"wp-block-heading\">What creative team photos did we make?<\/h2>   <p class=\"wp-block-paragraph\">Marc had seen some <a href=\"https:\/\/www.mcfade.co.uk\/blog\/edit-light-painting-photo-fast-using-lightoom\/\" target=\"_blank\">creative team photos I\u2019d made using coloured lighting<\/a>, with people holding different tools, so we decided to have a crack at a few along those lines here as well. We used coloured flash and got the lads involved for a set of more stylised portraits that still felt tied to the job.<\/p>   <figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"> <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"536\" height=\"750\" data-id=\"12705\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0498-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Creative team portrait using coloured lighting and tools\" class=\"wp-image-12705\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0498-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 536w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0498-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-214x300.jpg 214w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure>   <figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"500\" data-id=\"12704\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0472-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg\" alt=\"Stylised team image created with coloured flash during the shoot\" class=\"wp-image-12704\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0472-Clearsite-Solutions-Bristol-2021_10_22-by-McFade.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0472-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure> <\/figure>   <p class=\"wp-block-paragraph\">These sorts of images give a business a bit more range. You\u2019ve got the practical documentary photographs for the website, and then you\u2019ve got something slightly more off-kilter for social posts, banners or campaign graphics. So there you go.<\/p>   <h2 class=\"wp-block-heading\">Why photograph the branded details as well?<\/h2>   <p class=\"wp-block-paragraph\">The final idea was to capture a few images of the new marketing materials carrying the brand, including the phone case, business cards and helmets. These pictures are useful because they can be cropped to all sorts of sizes for marketing and advertising, while still giving you a clear hint of the logo and brand colours.<\/p>   <figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0526-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-Edit.jpg\" alt=\"Branded Clearsite Solutions marketing materials including helmet, phone case and business cards\" class=\"wp-image-12707\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0526-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-Edit.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2022\/01\/0526-Clearsite-Solutions-Bristol-2021_10_22-by-McFade-Edit-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>   <h2 class=\"wp-block-heading\">What happened after the shoot?<\/h2>   <p class=\"wp-block-paragraph\">We\u2019re looking forward to <a href=\"https:\/\/www.mcfade.co.uk\/blog\/the-no-1-reason-to-update-business-photos-now\/\" target=\"_blank\">updating Marc\u2019s imagery periodically over the next few years as his business<\/a> goes from strength to strength. That\u2019s usually the best way to build a solid image library anyway: not one massive panic session, but regular updates as the business evolves.<\/p>   <p class=\"wp-block-paragraph\"><strong>Ade McFade<\/strong><br>CAA Licensed Pilot &amp; Commercial Photographer<\/p>   <hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>   <h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>   <h3 class=\"wp-block-heading\">What was the purpose of the Clearsite Solutions shoot in Bristol?<\/h3>   <p class=\"wp-block-paragraph\">The purpose of the shoot was to create brand photography for Clearsite Solutions that showed the team at work, documented the strip-out process, produced <a class=\"wpil_keyword_link\" href=\"https:\/\/www.mcfade.co.uk\/blog\/johns-2023-personal-brand-shoot\/%20\" target=\"_blank\" rel=\"noopener\" title=\"John\u2019s 2023 Personal Brand Shoot\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"201387\">personal brand<\/a> images of Marc, and supplied visuals for a new website and future marketing.<\/p>   <h3 class=\"wp-block-heading\">How do you make a stripped-out commercial site look good in photos?<\/h3>   <p class=\"wp-block-paragraph\">You make it readable and human by showing real work, real tools, safe working practices, movement and context. In this case, sparks, long exposure, team activity and the surrounding shopping-centre environment all helped tell the story.<\/p>   <h3 class=\"wp-block-heading\">Why include personal brand photos of the business owner on an industrial shoot?<\/h3>   <p class=\"wp-block-paragraph\">Because clients are not only buying the service. They are also buying trust in the person leading the project. Showing Marc in relaxed, candid and management-focused situations made the business feel more personal and more credible.<\/p>   <h3 class=\"wp-block-heading\">Why photograph branded materials like helmets, cards and phone cases?<\/h3>   <p class=\"wp-block-paragraph\">Detail shots of branded items give a business flexible marketing assets. They work well for website headers, social graphics, print pieces and adverts where you only need a controlled glimpse of the logo, colours or identity.<\/p>   <script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Clearsite Solutions Brand Photography in Bristol\", \"author\": { \"@type\": \"Person\", \"name\": \"Ade McFade\" }, \"dateModified\": \"2026-03-26\", \"description\": \"A commercial photography case study showing how brand images were created for Clearsite Solutions during a strip-out project in Bristol, including team photography, personal brand portraits, management shots and branded detail images.\" } <\/script>   <script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"What was the purpose of the Clearsite Solutions shoot in Bristol?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"The shoot was created to produce brand photography for Clearsite Solutions, showing the team at work, the strip-out process, personal brand portraits of Marc, and marketing images for a new website and future promotion.\" } }, { \"@type\": \"Question\", \"name\": \"How do you make a stripped-out commercial site look good in photos?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"You show real work, safe working practices, tools, movement and location context. On this shoot, sparks, long exposure, team activity and the shopping-centre setting helped make the story clear and visually strong.\" } }, { \"@type\": \"Question\", \"name\": \"Why include personal brand photos of the business owner on an industrial shoot?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Personal brand photos help potential clients connect the service to the person leading it. Showing Marc in candid, relaxed and management-focused situations added trust and made the business feel more human.\" } }, { \"@type\": \"Question\", \"name\": \"Why photograph branded materials like helmets, cards and phone cases?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Branded detail shots create flexible visual assets for websites, social media, adverts and print, especially when a designer needs a cropped image that still carries the company identity.\" } } ] } <\/script> <style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n   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photography that showed the team at work, Marc\u2019s role in the business, and the new visual identity being built for the company. The images needed to turn a stripped-out retail unit into something clear, professional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_22977785_22977785":"","facebook_10157410341118549_123005067715685":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12695","post","type-post","status-publish","format-standard","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.mcfade.co.uk\/blog\/author"},"uagb_comment_info":0,"uagb_excerpt":"Clearsite Solutions Brand Photography in Bristol Direct answer: This shoot for Clearsite Solutions in Bristol was about creating practical brand photography that showed the team at work, Marc\u2019s role in the business, and the new visual identity being built for the company. The images needed to turn a stripped-out retail unit into something clear, professional&hellip;","_links":{"self":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/12695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=12695"}],"version-history":[{"count":243,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/12695\/revisions"}],"predecessor-version":[{"id":172436,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/12695\/revisions\/172436"}],"wp:attachment":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=12695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=12695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=12695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}