{"id":13709,"date":"2023-02-01T14:48:53","date_gmt":"2023-02-01T14:48:53","guid":{"rendered":"https:\/\/www.mcfade.co.uk\/blog\/?p=13709"},"modified":"2023-07-02T15:54:38","modified_gmt":"2023-07-02T15:54:38","slug":"johns-2023-personal-brand-shoot","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/johns-2023-personal-brand-shoot\/%20","title":{"rendered":"John’s 2023 Personal Brand Shoot"},"content":{"rendered":"\n

Over a decade of shoots <\/h2>\n\n\n\n
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It’s over 10 years since we first did a personal brand shoot for John Thompson, from Metropolis. Back then it wasn’t called a “personal brand” of course, it didn’t really have a name – I just called it something vague, like a Profile Shoot. <\/p>\n\n\n\n

That first shoot was in the Sky Bar and Dark Arches by the station in Leeds. <\/p>\n\n\n\n

Since then, we’ve used Otley Chevin, a recording studio in Beeston, Marsden Moor, a golf club in Morley, Dock Street<\/a> in Leeds, Heart in Headingley, Meanwood Park and many other locations. <\/p>\n\n\n\n

The point is, we can shoot anywhere and it’s often dictated by what’s in the front of our minds or the weather! It doesn’t matter where – it’s just getting together, catching up and using whatever we find as our set. <\/p>\n\n\n\n

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Temple Newsam<\/h2>\n\n\n\n
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I chose this great location because I knew these long corridors of trees look great in the winter – no leaves on the trees leave bare trunks, brightly lit on one side, dark on the other – see the shot above for a great example. <\/p>\n\n\n\n

Also, I wanted to do some drone experiments after the shoot, so this was a great place too – lots of space. More on this in the near future. <\/p>\n\n\n\n

So the 2023 look is the dark Ray-Bans and big coat, with leather gloves<\/strong><\/p>\n\n\n\n

Cinematic Look<\/h2>\n\n\n\n
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We usually end up with a dramatic set of images, this wasn’t any different. Woods are pretty dramatic and the background, even when blurred, is a series of menacing light and dark shapes. <\/p>\n\n\n\n

I went with my favourite 2-light setup, well 3 if you include the sun, a softbox lighting john’s face and a bare flash<\/a> adding a little rim lighting. <\/p>\n\n\n\n

With the first shots, which have the blue background, I’ve lit quite widely, so a nice even light over John’s face – later with the browner shots<\/a>, I’ve moved the lights almost 90 degrees to get a lot of shadows. The ones where John’s by the tree are especially shadowy. <\/p>\n\n\n\n

With the edits, I’ve erred towards a limited colour pallet using bolder than usual colours, which is a common cinematic look. Teal and Orange is the look of Sci-Fi, so the blue backgrounds hunt at that. <\/p>\n\n\n\n

Another thing I tried was editing the background<\/a> and John separately – made easier with Lightroom’s new masking tools – to make him stand out. <\/p>\n\n\n\n

So here we go – a few more shots of JT at Temple Newsam<\/p>\n\n\n\n

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