{"id":164813,"date":"2026-06-29T12:37:03","date_gmt":"2026-06-29T12:37:03","guid":{"rendered":"https:\/\/www.mcfade.co.uk\/blog\/?p=164813"},"modified":"2026-06-29T12:43:17","modified_gmt":"2026-06-29T12:43:17","slug":"context-is-king-how-to-give-ai-real-context-about-your-business","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/context-is-king-how-to-give-ai-real-context-about-your-business\/%20","title":{"rendered":"Context Is King: How to Give AI Real Context About Your Business"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Context Is King: How to Stop AI Giving You Generic Answers\",\n  \"description\": \"Why AI tools like ChatGPT, Claude and Gemini need background on your business to be genuinely useful, and how to build that context without it becoming a chore.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Ade Wilson\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"McFade Photography\",\n    \"url\": \"https:\/\/mcfade.co.uk\"\n  },\n  \"datePublished\": \"2026-06-29\",\n  \"mainEntityOfPage\": \"https:\/\/mcfade.co.uk\/blog\/context-is-king-give-ai-real-context\"\n}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What's the easiest way to start giving AI tools context about my business?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Talk into your phone using the dictation that's already built in, get it transcribed, then ask your AI tool to turn that into a short knowledge file. No new apps, no typing a chapter from scratch.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do ChatGPT, Claude and Gemini all have a Projects feature?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"ChatGPT and Claude both have Projects with a dedicated knowledge base and custom instructions. Gemini has Gems, which work in a similar way. The exact names and limits differ, but the principle is the same across all three.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Will giving AI more context make it sound less like me?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The opposite, usually. Generic prompts get generic, samey answers. Context narrows things down to your business, your customers and your way of doing things, which is what makes the output sound tailored rather than templated.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How much detail should I put in a knowledge file?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Enough to answer the questions you actually get asked, not everything you know. A condensed, LLM-readable summary beats a sprawling document, because the AI can use it without wading through filler.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is building AI context worth the bother for a small business?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"If you're already using AI tools regularly, yes. Most of the businesses using AI aren't getting much back from it, and the gap usually comes down to context, not the tool itself.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<p>Context is the background information an AI tool needs about your business before it can give you a tailored answer instead of a generic one. Without it, ChatGPT, Claude or Gemini treats you exactly like anyone else on the planet asking the same question.<\/p>\n<h2>Quick answer: how do I get AI to actually understand my business?<\/h2>\n<p>Use the &#8220;Projects&#8221; feature in your AI tool to store a knowledge file about your business, then build that file by dictating your thoughts (a long car journey works brilliantly), getting it transcribed, and asking the AI to condense it into a summary written for a machine to read, not a human. Once that&#8217;s saved into a project, every new chat starts already knowing your business.<\/p>\n<h2>Why does context matter so much for AI right now?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-164822\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_28_42-PM-1.jpg\" alt=\"\" width=\"1000\" height=\"563\"><\/p>\n<p>UK small business AI use has gone up fast. The British Chambers of Commerce, working with the University of Essex, found 54% of UK SMEs were actively using AI in 2026, up from 35% in 2025 and 25% the year before. So you&#8217;re not exactly ahead of the curve any more just for using it.<\/p>\n<p>The trouble is, most of that usage isn&#8217;t paying off. Only around 12% of UK businesses already using AI report a revenue increase from it, and the Federation of Small Businesses found 46% of small firms say they simply don&#8217;t have the knowledge to use it well. Generic prompts get generic results \u2014 that&#8217;s the gap context closes.<\/p>\n<h2>What does &#8220;context&#8221; actually mean for a small business owner?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-164823\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_28_42-PM-2.jpg\" alt=\"\" width=\"1000\" height=\"563\"><\/p>\n<p>Think of it like a new client meeting. A good supplier sits down first, asks what you do, who your customers are, what&#8217;s been tried already and what hasn&#8217;t worked. Then they propose something. AI works the same way \u2014 it just needs you to supply that background once, rather than every time you open a new chat.<\/p>\n<ul>\n<li><strong>Your business<\/strong> \u2014 what you actually do, who buys from you, what makes you different<\/li>\n<li><strong>Your customer&#8217;s pain points<\/strong> \u2014 the problems they come to you with, in their own words if you can<\/li>\n<li><strong>What&#8217;s already failed<\/strong> \u2014 saves the AI suggesting something you&#8217;ve tried and binned<\/li>\n<li><strong>Your delivery process<\/strong> \u2014 how you actually work, so suggestions fit reality, not theory<\/li>\n<\/ul>\n<h2>How do I store context so I&#8217;m not retyping it every time?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-164825\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_28_43-PM-4.jpg\" alt=\"\" width=\"1000\" height=\"563\"><\/p>\n<p>This is what Projects are for. Set one up per topic \u2014 marketing, a specific client, even how you like your coffee \u2014 and upload a knowledge file. Every chat inside that project can draw on it automatically, so you stop starting from scratch.<\/p>\n<p>ChatGPT and Claude both work this way, and Gemini&#8217;s &#8220;Gems&#8221; do a similar job. Here&#8217;s how the three stack up on the bit that matters most for this \u2014 how many you can have, and on what plan:<\/p>\n<table>\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Free plan<\/th>\n<th>Paid plan<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ChatGPT Projects<\/td>\n<td>Available (file upload limits apply)<\/td>\n<td>Unlimited projects, higher file caps<\/td>\n<\/tr>\n<tr>\n<td>Claude Projects<\/td>\n<td>Up to 5 projects<\/td>\n<td>Unlimited projects, expanded knowledge capacity via RAG<\/td>\n<\/tr>\n<tr>\n<td>Gemini Gems<\/td>\n<td>Available<\/td>\n<td>Higher usage limits<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>One thing worth correcting if you&#8217;ve heard otherwise: you don&#8217;t need a paid plan just to have unlimited <em>projects<\/em> in ChatGPT \u2014 that&#8217;s available on any plan. What paid plans buy you is higher file upload limits per project, not the right to create more projects in the first place.<\/p>\n<h2>How do I build a knowledge file without it becoming a chore?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-164824\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_28_43-PM-3.jpg\" alt=\"\" width=\"1000\" height=\"563\"><\/p>\n<p>Don&#8217;t sit down and write it like an essay \u2014 talk it instead. A long drive is perfect for this. Stick your phone somewhere it can hear you and just talk through whatever part of the business is on your mind, the way you&#8217;d explain it to a mate in the pub.<\/p>\n<p>You don&#8217;t even need a specialist app for this bit. Apple&#8217;s built-in Dictation on iPhone and Google&#8217;s Gboard voice typing on Android both do solid, free, on-device transcription already sat on your phone \u2014 no new app, no subscription, no faff.<\/p>\n<p>This isn&#8217;t far off the thinking behind <a href=\"https:\/\/www.mcfade.co.uk\/blog\/are-ai-voiceovers-a-godsend-or-hell\/\" target=\"_blank\">using AI voice tools to save time on production work<\/a> \u2014 getting words out of your head and into something usable, without the editing slog of writing it all by hand.<\/p>\n<h2>What do I do with the recording once I&#8217;m home?<\/h2>\n<p>Get it transcribed, then paste the transcript into a chat with your AI tool of choice. Ask it to pull out the genuinely useful information and ignore the waffle \u2014 voice transcripts are full of false starts and &#8220;umm&#8221;s that don&#8217;t need preserving.<\/p>\n<p>From there, you can stress-test the ideas before they go anywhere near your knowledge file:<\/p>\n<ol>\n<li>Ask the AI to act as a sceptical business consultant and poke holes in what you&#8217;ve said<\/li>\n<li>Ask it to play your target customer and react to your pitch or process<\/li>\n<li>Once you&#8217;re happy, ask it to &#8220;summarise this as a knowledge source of truth for my business, written for an LLM to read, not a human&#8221;<\/li>\n<\/ol>\n<p>That last step matters. A condensed, machine-readable summary loads faster and cheaper into a project than a sprawling document full of filler words \u2014 and the AI doesn&#8217;t need it to read nicely, just to be accurate.<\/p>\n<h2>Does more context risk making AI sound less like me?<\/h2>\n<p>&nbsp;<\/p>\n<p>It&#8217;s the opposite, generally. A model with no context defaults to the broadest, blandest answer it can give, because it&#8217;s covering every possible reader at once. Feed it specifics about your customers, your tone and what&#8217;s already failed, and the answers narrow down to something that actually fits your business \u2014 closer to bespoke marketing advice, the kind you might get from a proper <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" target=\"_blank\">look at where AI fits into your marketing strategy<\/a>, rather than a one-size-fits-all template.<\/p>\n<h2>Is this worth doing if I run a small business?<\/h2>\n<p>If you&#8217;re already in the 54% of UK SMEs using AI, almost certainly. The businesses getting genuine value tend to be the ones treating their AI tool like a colleague who needs onboarding, not a search engine that already knows everything. A project full of real context is the cheapest way to close that gap.<\/p>\n<p>If you fancy talking through ideas like this with other business owners before you commit them to a knowledge file, that&#8217;s exactly the kind of thing that comes up at <a href=\"https:\/\/mcfade.co.uk\/share\" rel=\"nofollow\" target=\"_blank\">Share<\/a>, the networking group I run \u2014 sometimes the best stress-test is a real person over a coffee, not just an AI playing devil&#8217;s advocate.<\/p>\n<hr style=\"margin: 40px 0 30px 0; border: none; border-top: 1px solid #ddd;\">\n<h2>FAQ<\/h2>\n<h3>What&#8217;s the easiest way to start if I&#8217;ve never done this before?<\/h3>\n<p>Talk into your phone using the dictation already built in, get it transcribed, then ask your AI tool to turn that into a short knowledge file. No new apps, no typing a chapter from scratch.<\/p>\n<h3>Do ChatGPT, Claude and Gemini all have a Projects feature?<\/h3>\n<p>ChatGPT and Claude both have Projects with a dedicated knowledge base and custom instructions. Gemini has Gems, which work in a similar way. The exact names and limits differ, but the principle is the same across all three.<\/p>\n<h3>Will giving AI more context make it sound less like me?<\/h3>\n<p>The opposite, usually. Generic prompts get generic, samey answers. Context narrows things down to your business, your customers and your way of doing things, which is what makes the output sound tailored rather than templated.<\/p>\n<h3>How much detail should I put in a knowledge file?<\/h3>\n<p>Enough to answer the questions you actually get asked, not everything you know. A condensed, LLM-readable summary beats a sprawling document, because the AI can use it without wading through filler.<\/p>\n<h3>Is building AI context worth the bother for a small business?<\/h3>\n<p>If you&#8217;re already using AI tools regularly, yes. Most of the businesses using AI aren&#8217;t getting much back from it, and the gap usually comes down to context, not the tool itself.<\/p>\n<p>Cheers, Ade<\/p>\n<hr style=\"margin: 40px 0 30px 0; border: none; border-top: 1px solid #ddd;\">\n<h2>Related Reading<\/h2>\n<div style=\"display: flex; gap: 20px; flex-wrap: wrap; margin: 20px 0 30px 0;\">\n<div style=\"width: 280px;\"><a href=\"https:\/\/www.mcfade.co.uk\/blog\/are-ai-voiceovers-a-godsend-or-hell\/\" target=\"_blank\"><br \/>\n<img decoding=\"async\" style=\"width: 100%; height: 180px; object-fit: cover; border-radius: 4px; display: block;\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/10\/395-ribblesdale-yorkshire-landscape-workshop-mcfade.jpg\" alt=\"Are AI voiceovers a godsend, or hell?\"><br \/>\n<\/a><br \/>\n<a style=\"font-weight: bold; text-decoration: none; color: inherit; display: block; margin: 10px 0 0 0;\" href=\"https:\/\/www.mcfade.co.uk\/blog\/are-ai-voiceovers-a-godsend-or-hell\/\" target=\"_blank\">Are AI voiceovers a godsend, or hell?<\/a><\/div>\n<div style=\"width: 280px;\"><a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" target=\"_blank\"><br \/>\n<img decoding=\"async\" style=\"width: 100%; height: 180px; object-fit: cover; border-radius: 4px; display: block;\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2024\/01\/DALL\u00b7E-2024-01-02-17.18.58-A-creative-portrayal-of-the-image-creation-to-consumption-process-in-the-digital-age.-On-the-left-a-photographer-diverse-in-appearance-is-capturing.jpg\" alt=\"Top Social Media Trends to Watch for in 2024\"><br \/>\n<\/a><br \/>\n<a style=\"font-weight: bold; text-decoration: none; color: inherit; display: block; margin: 10px 0 0 0;\" href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" target=\"_blank\">Top Social Media Trends to 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your business before it can give you a tailored answer instead of a generic one. Without it, ChatGPT, Claude or Gemini treats you exactly like anyone else on the planet asking the same question. Quick answer: how do I get AI to actually understand my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":164818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"no","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,29,21],"tags":[],"class_list":["post-164813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-commercial"],"uagb_featured_image_src":{"full":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",1672,941,false],"thumbnail":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",150,84,false],"medium":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",300,169,false],"medium_large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",1672,941,false],"large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",1024,576,false],"1536x1536":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",1536,864,false],"2048x2048":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-29-2026-01_20_22-PM-2.jpg",1672,941,false]},"uagb_author_info":{"display_name":"McFade","author_link":"https:\/\/www.mcfade.co.uk\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Context is the background information an AI tool needs about your business before it can give you a tailored answer instead of a generic one. Without it, ChatGPT, Claude or Gemini treats you exactly like anyone else on the planet asking the same question. Quick answer: how do I get AI to actually understand my&hellip;","_links":{"self":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/164813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=164813"}],"version-history":[{"count":3,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/164813\/revisions"}],"predecessor-version":[{"id":164826,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/164813\/revisions\/164826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media\/164818"}],"wp:attachment":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=164813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=164813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=164813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}