{"id":7510,"date":"2016-01-05T16:18:44","date_gmt":"2016-01-05T16:18:44","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=7510"},"modified":"2024-08-13T17:04:33","modified_gmt":"2024-08-13T17:04:33","slug":"9-ways-photography-can-transform-your-2016","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/9-ways-photography-can-transform-your-2016\/%20","title":{"rendered":"9 Ways Photography Can Transform Your 2016"},"content":{"rendered":"<h1>Why does every marketing team love stunning, unique images?<\/h1>\n<h3><span style=\"color: #ff0000\">It makes their job easy &#8211;\u00a0photos are powerful &#8211; they make your business:-<\/span><\/h3>\n<ul>\n<li>\n<h3>stand out from the crowd<\/h3>\n<\/li>\n<li>\n<h3>easy to understand<\/h3>\n<\/li>\n<li>\n<h3>have INSTANT impact<\/h3>\n<\/li>\n<li>\n<h3>communicate who you are<\/h3>\n<\/li>\n<li>\n<h3>show how you do it<\/h3>\n<\/li>\n<\/ul>\n<p>Well here are just 9 of the many ways photos help boost your business<\/p>\n<h1>1 More clicks on Facebook Ads<\/h1>\n<figure id=\"attachment_7223\" aria-describedby=\"caption-attachment-7223\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7223 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/146-coast-workshop-Staithes.jpg\" alt=\"\" width=\"1000\" height=\"439\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/146-coast-workshop-Staithes.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/146-coast-workshop-Staithes-300x132.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7223\" class=\"wp-caption-text\">We used this to advertise a Yorkshire Coast photography workshop which wasn&#8217;t selling &#8211; once &#8220;live&#8221; it got 65 clicks to our website in the first day and sold out!<\/figcaption><\/figure>\n<p>Facebook ads are a great source of leads if you get it right &#8211; and the &#8220;hook&#8221; which grabs attention is a great image.<\/p>\n<p>In fact, Facebook limit the amount of text you can show on the &#8220;image&#8221; part of the ad, so it&#8217;s never been more important to have a compelling photograph.<\/p>\n<p>Some of the most effective ads are &#8220;carousels&#8221;, where you can have multiple photos in one ad &#8211; this is a fantastic opportunity to show your offering, up that click rate and drive traffic to your site.<\/p>\n<h1>2 Great looking website<\/h1>\n<figure id=\"attachment_7025\" aria-describedby=\"caption-attachment-7025\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7025 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A1760.jpg\" alt=\"Setting the scene for the Chicago Blues Brothers tribute band \" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A1760.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A1760-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A1760-768x512.jpg 768w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A1760-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7025\" class=\"wp-caption-text\">Setting the scene for the Chicago Blues Brothers tribute band<\/figcaption><\/figure>\n<p>Every website needs great images to tell your story, it gives\u00a0visitors reassurance, confidence and a good idea of who you are. Where should you use photos? Here are a few examples:-<\/p>\n<ul>\n<li><strong>team page &#8211;<\/strong> pictures of you and the team &#8211; so people know who they are talking to BEFORE they pick up the phone<\/li>\n<li><strong>what we do\u00a0page &#8211;<\/strong> you &#8220;in action&#8221; doing your job &#8211; reassurance that you are THE expert and shows HOW you working<\/li>\n<li><strong>about us page &#8211;<\/strong> your building and environment &#8211; shows people where to go when visiting and also the &#8220;vibe&#8221; of the place<\/li>\n<li><strong>our products\/services page &#8211;<\/strong> your products &#8211; if you have them, you need to show them off!<\/li>\n<li><strong>your blog page<\/strong> &#8211; you <a href=\"https:\/\/www.mcfade.co.uk\/blog\/mcfade-photography-wins-solopreneur-award-at-biy-inspired-awards-2014-celebrating-yorkshires-best-small-businesses\/\" title=\"McFade Photography Wins Solopreneur Award at BiY Inspired Awards 2014 | Celebrating Yorkshire\u2019s Best Small Businesses\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"88\">winning awards<\/a> &#8211; huge credibility builder, and reassurance<\/li>\n<\/ul>\n<p>And there are many more &#8211; great images help clients understand what you do and how you do it INSTANTLY.<\/p>\n<h1>3 Great first impression on LINKED IN<\/h1>\n<figure id=\"attachment_7010\" aria-describedby=\"caption-attachment-7010\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7010 size-portfolio\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A0816-600x400.jpg\" alt=\"CT2A0816\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A0816-600x400.jpg 600w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A0816-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A0816-768x512.jpg 768w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A0816.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-7010\" class=\"wp-caption-text\">Guess what kind of experience you get when you call Alex at ABL Business&#8230; The photo says it all<\/figcaption><\/figure>\n<p>Your LINKED IN photo is the first impression you give many clients &#8211; they&#8217;ll either get a referral or do a google search, then check you out on LINKED IN.<\/p>\n<p>This photo has 3 main purposes<\/p>\n<ol>\n<li>To show &#8220;who&#8221; you are, a bit like a passport photo<\/li>\n<li>To instantly convey the right first impression and show some personality and professionalism<\/li>\n<li>To encourage people to call YOU rather than the other business owners in their search<\/li>\n<\/ol>\n<p>If you&#8217;re showing your logo, your children, your pets, your holiday, your wedding photo&#8230;. it&#8217;s not really working for you.<\/p>\n<p>Also, it you&#8217;ve changed your hair, grown a beard or started wearing glasses more often, then it&#8217;s probably time to refresh it too.<\/p>\n<h1>4 Everyone looks at photos<\/h1>\n<figure id=\"attachment_5988\" aria-describedby=\"caption-attachment-5988\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5988 size-portfolio\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/08\/CT2A0183-600x350.jpg\" alt=\"Everyone loves photos these days! \" width=\"600\" height=\"350\" \/><figcaption id=\"caption-attachment-5988\" class=\"wp-caption-text\">Everyone loves photos these days!<\/figcaption><\/figure>\n<p>Your marketing includes great copy and design, you&#8217;ll also have videos and testimonials, all of which are hugely important.<\/p>\n<p>However, people have to &#8220;read&#8221; copy and &#8220;open&#8221; videos &#8211; neither of which you can guarantee.<\/p>\n<p>Everybody sees the photography &#8211; as soon as they open your collateral, the images pop up. The purpose of them is to then encourage people to read that copy and open that video &#8211; it&#8217;s a team effort.<\/p>\n<p>You can check (in Google analytics) how long page visits are before and after installing your new <a href=\"https:\/\/www.mcfade.co.uk\/blog\/before-and-after-the-transformational-impact-of-construction-photography\/\" target=\"_blank\" rel=\"noopener\">photography and see the impact<\/a>.<\/p>\n<h1>5 More engaging newsletters<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4594 size-portfolio\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/11\/010-india-agra-taj-mahal-street-beauty-600x350.jpg\" alt=\"010 india agra taj mahal street beauty\" width=\"600\" height=\"350\" \/><\/p>\n<p>How&#8217;s your email marketing going?<br \/>\nAre people opening them or junking them before opening?<\/p>\n<p>The email subject line is probably has the biggest influence on opening rates, photography is used in the email body to both engage and &#8220;guide&#8221; the reader&#8230;<\/p>\n<p>&#8220;Decide what you want to draw to the user&#8217;s attention. If you have one stand-out offer, put it side-by-side with an image of someone looking right at it, or their body gesturing towards it. If you have multiple offers, utilise an individual looking down or around the area these offers are located.<\/p>\n<p>Test this by monitoring your marketing click-rates before and after your new photography<\/p>\n<h1>6 &#8220;Instantly&#8221; Show what you do<\/h1>\n<figure id=\"attachment_6872\" aria-describedby=\"caption-attachment-6872\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6872 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/MG_2183.jpg\" alt=\"_MG_2183\" width=\"667\" height=\"1000\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/MG_2183.jpg 667w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/MG_2183-200x300.jpg 200w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption id=\"caption-attachment-6872\" class=\"wp-caption-text\">Would you guess that she&#8217;s boot-camp fitness trainer who uses ropes outside in her training?<\/figcaption><\/figure>\n<p>The speed of communication via photography is amazing &#8211; a quick glance of an image can leave a lasting impression.<\/p>\n<p>We&#8217;re told attention spans are dwindling so this fast communication method is essential.<\/p>\n<h1>7 Introduce &amp; value your team<\/h1>\n<figure id=\"attachment_6938\" aria-describedby=\"caption-attachment-6938\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6938 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/120-austin-hayes-team-shoot-3-small-013.jpg\" alt=\"120 austin hayes team shoot 3 small 013\" width=\"1000\" height=\"708\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/120-austin-hayes-team-shoot-3-small-013.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/120-austin-hayes-team-shoot-3-small-013-300x212.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/120-austin-hayes-team-shoot-3-small-013-768x544.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6938\" class=\"wp-caption-text\">Julie and her fellow directors at Austin Hayes &#8211; one of many sub-team shots we created for their website<\/figcaption><\/figure>\n<p>So many teams miss out on this &#8211; many don&#8217;t even have a team page!<\/p>\n<p>Contact with your business will be more personal and also shows clients your value your colleagues. Your colleagues will feel more valued too!<\/p>\n<p>As well as a team page with photos, how about a friendly photo of your receptionist on your website&#8217;s Contact Us page?<\/p>\n<h1>8 Something new to post on Twitter<\/h1>\n<figure id=\"attachment_7519\" aria-describedby=\"caption-attachment-7519\" style=\"width: 618px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7519 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/01\/8357_10153348274183549_6006504024326276457_n1.jpg\" alt=\"8357_10153348274183549_6006504024326276457_n[1]\" width=\"618\" height=\"433\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/01\/8357_10153348274183549_6006504024326276457_n1.jpg 618w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/01\/8357_10153348274183549_6006504024326276457_n1-300x210.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption id=\"caption-attachment-7519\" class=\"wp-caption-text\">A bit cheeky really, but this got dozens of facebook likes and re-tweeted 15 times.<\/figcaption><\/figure>Tweets with images, stand out from those without &#8211; its as simple as that!<\/p>\n<p>Memes are also all over twitter, you can use your photos as backgrounds for these. The Morley one above is very tongue in cheek, but it got a surprisingly amusing reaction &#8211; and I traced 8 new follows\u00a0back to this post!<\/p>\n<p>Basically, <strong>you need a LOT of content<\/strong> to fuel a twitter campaign, and if you re-hash the same things over and over, people will notice and get bored!<\/p>\n<p>A regularly refreshed supply of great new images supercharges your output for months<\/p>\n<h1>9 Get noticed in Print<\/h1>\n<figure id=\"attachment_4379\" aria-describedby=\"caption-attachment-4379\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4379 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66.jpg\" alt=\"mcfade top 5 tips for business photos66\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66.jpg 1024w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66-300x225.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66-67x50.jpg 67w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66-650x488.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66-1000x750.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2014\/08\/mcfade-top-5-tips-for-business-photos66-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4379\" class=\"wp-caption-text\">I&#8217;d love to know what&#8217;s on that piece of paper<\/figcaption><\/figure>\n<p>Everything above has been about <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" title=\"Top Social Media Trends to Watch for in 2024: Embracing the Future of Digital Engagement\" target=\"_blank\" rel=\"noopener\">digital media<\/a> &#8211; but don&#8217;t forget print!<\/p>\n<ul>\n<li>The press are more likely to print your story with a great image<\/li>\n<li>People are more likely to pick up a flyer with great design and images on<\/li>\n<li>Brochures are more engaging with a great cover shot &#8211; and images to support the content<\/li>\n<li>Images create the &#8220;feel&#8221; and evoke &#8220;emotion&#8221; &#8211; which sell products in magazines and catalogues<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>Many more uses&#8230;.<\/h1>\n<h4>We&#8217;re sure there are many more &#8211; and we&#8217;d love to hear what marketing needs\u00a0your photos fulfil &#8211; comment below!<\/h4>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n    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               width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h3 class=\"lwrp-title\">Related Posts<\/h3>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <ul class=\"lwrp-list 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https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_4531-50x36.jpg 50w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><br><span class=\"lwrp-list-link-title-text\">PR Shoot &#8211; Andy Green<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/www.mcfade.co.uk\/blog\/lightroom-rescue-in-under-10-minutes\/%20\" class=\"lwrp-list-link\"><img width=\"480\" height=\"320\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7.jpg\" class=\"attachment-480x480 size-480x480 wp-post-image\" alt=\"\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7-75x50.jpg 75w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7-650x434.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2013\/05\/MG_0139-7-50x33.jpg 50w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><br><span class=\"lwrp-list-link-title-text\">Lightroom Rescue in under 10 minutes&#8230;<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/www.mcfade.co.uk\/blog\/case-study-bradford-audi\/%20\" class=\"lwrp-list-link\"><img width=\"480\" src=\"http:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2012\/01\/AUDI-BRADFORD-small-212x300.jpg\"><br><span class=\"lwrp-list-link-title-text\">CASE STUDY &#8211; Bradford Audi<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/www.mcfade.co.uk\/blog\/an-industrial-shoot\/%20\" class=\"lwrp-list-link\"><img width=\"480\" src=\"http:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2011\/06\/MG_6877_8_9Adjust_Enviroco_sheffield.jpg\"><br><span class=\"lwrp-list-link-title-text\">An industrial shoot&#8230;<\/span><\/a><\/li>                <\/ul>\r\n                        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It makes their job easy &#8211;\u00a0photos are powerful &#8211; they make your business:- stand out from the crowd easy to understand have INSTANT impact communicate who you are show how you do it Well here are just 9 of the many ways photos help boost your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_22977785_22977785":"","facebook_10157410341118549_123005067715685":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes.jpg",1000,651,false],"thumbnail":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes-150x150.jpg",150,150,true],"medium":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes-300x195.jpg",300,195,true],"medium_large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes-768x500.jpg",768,500,true],"large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes.jpg",1000,651,false],"1536x1536":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes.jpg",1000,651,false],"2048x2048":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/96-apogee-epic-landscapes.jpg",1000,651,false]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.mcfade.co.uk\/blog\/author"},"uagb_comment_info":0,"uagb_excerpt":"Why does every marketing team love stunning, unique images? 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