{"id":9319,"date":"2017-01-10T14:59:20","date_gmt":"2017-01-10T14:59:20","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=9319"},"modified":"2024-09-17T20:18:42","modified_gmt":"2024-09-17T20:18:42","slug":"the-no-1-reason-to-update-business-photos-now","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/the-no-1-reason-to-update-business-photos-now","title":{"rendered":"The No. 1 Reason To Update Business Photos NOW!"},"content":{"rendered":"<h1>New Business Photos Get You Noticed INSTANTLY!<\/h1>\n<figure id=\"attachment_8793\" aria-describedby=\"caption-attachment-8793\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8793 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4203.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4203.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4203-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4203-75x50.jpg 75w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4203-650x434.jpg 650w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-8793\" class=\"wp-caption-text\">Business portrait for Personal Trainer Oxsana<\/figcaption><\/figure>\n<p>It really is that simple &#8211; investing in new business photos is like having a mini re-brand.<\/p>\n<p>If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof.<\/p>\n<p><em><strong>So what are you waiting for?<\/strong><\/em><\/p>\n<p>Try it &#8211; if you change your LINKED IN photo it tells everyone in your network, and they will all see you and (hopefully) say how great you look &#8211; but more importantly, you&#8217;ll be at the front of their minds for a short time.<\/p>\n<p>Get everyone to do it, you can multiply its impact many times over<\/p>\n<p>&nbsp;<\/p>\n<h2>Ok &#8211; a few other reasons for new business photos&#8230;.<\/h2>\n<h3>1 Business Photos: Keep things current<\/h3>\n<figure id=\"attachment_9322\" aria-describedby=\"caption-attachment-9322\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9322 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1.jpg\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1.jpg 1280w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1-1024x682.jpg 1024w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1-75x50.jpg 75w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1-650x433.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/Arthur-Geldard-in-Leeds-2-1-1000x666.jpg 1000w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-9322\" class=\"wp-caption-text\">Singer Arthur Geldard<\/figcaption><\/figure>\n<p>A client who I photographed in Feb 2016\u00a0has halved in size &#8211; fantastic for her and she looks great for it. She has updated her Linked IN <a href=\"https:\/\/www.mcfade.co.uk\/blog\/tips-for-capturing-authentic-headshots\/\">headshot<\/a> so<\/p>\n<p>She has updated her Linked IN headshot so all is well, but I stumbled upon her old photo and I bet one would recognise her!<\/p>\n<p>It&#8217;s just one example of things which change over a year. If your photos are not refreshed annually, then they can be a bit embarrassing and not reflect who you are and what you do.<\/p>\n<p>Conversely, new photos are something to make a noise about on <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" title=\"Top Social Media Trends to Watch for in 2024: Embracing the Future of Digital Engagement\" target=\"_blank\" rel=\"noopener\">social media<\/a>.<\/p>\n<ul>\n<li><strong>Be honest, we all struggle with content sometimes, so a set of new images gives you a few months worth of tweets and <a href=\"https:\/\/www.mcfade.co.uk\/blog\/mastering-environmental-portrait-photography-a-guide-to-environmental-portraiture\/\" title=\"Mastering Environmental Portrait Photography: A Guide to Environmental Portraiture\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"228\">blogs.<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2 Updating team photos<\/h3>\n<p>&nbsp;<\/p>\n<p>People retire or\u00a0move on, new people start &#8211; teams\u00a0are always changing.<\/p>\n<p>So as part of your new starter induction plan,\u00a0why not have an item to update your photography collateral?<\/p>\n<ul>\n<li><strong>As soon as a new person starts, get a photographer booked and prepare everyone for a new team shot &#8211; as well as a headshot for the new starter.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>3 Promote new products or services<\/h3>\n<p>If you&#8217;re doing a\u00a0new line of products, or have a new service, are your old photos appropriate to advertise it?<\/p>\n<p>Old photos are familiar to your clients. It&#8217;s not obvious it&#8217;s a new offering from the image.<\/p>\n<p>Each time you&#8217;re launching something new, think how you could best represent it visually.<\/p>\n<ul>\n<li><strong>Remember, many busy people just look at photos and headlines, they don&#8217;t always read the copy&#8230; the photos have to work.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>4 Make the website &#8220;better&#8221; without a &#8220;rebuild&#8221;<\/h3>\n<p>Websites which use Content Management Systems, like WORDPRESS, are relatively easy to update these days.<\/p>\n<p>If your site is looking a little &#8220;tired&#8221; you can distract the viewer (from the mildly embarrassing 2001 look and feel) with lots of new photos.<\/p>\n<p>Obviously, you can &#8220;re-theme&#8221; sites pretty easily to bring them up to date. You definitely <a href=\"https:\/\/www.mcfade.co.uk\/blog\/why-industry-needs-regular-professional-photos\/\">need new photos<\/a> to create maximum impact.<\/p>\n<ul>\n<li><strong>The quickest and most cost effective way to transform your site is to update the images.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>5 Ensure you&#8217;re giving the right FIRST IMPRESSION on every platform<\/h3>\n<p>I say this a lot&#8230;.<\/p>\n<p>Your first impression is online these days.<\/p>\n<p>Not always &#8211; but every referral I&#8217;ve ever had, I&#8217;ve looked up on Linked IN and their website. You can rest assured that the vast majority of people do it too.<\/p>\n<ul>\n<li><strong>Your photo tells people more about you, the person, than any other thing on that page; make sure you look &#8220;right&#8221;. <\/strong><\/li>\n<\/ul>\n<p>Professional, friendly, serious, funny, mysterious, arty, geeky&#8230;. whatever &#8220;right&#8221; is for you and the people you want to attract.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Business Photos Get You Noticed INSTANTLY! It really is that simple &#8211; investing in new business photos is like having a mini re-brand. If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof. So what are you waiting for? Try it &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_22977785_22977785":"","facebook_10157410341118549_123005067715685":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[3,29,21,17,7],"tags":[],"class_list":["post-9319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business","category-commercial","category-musings","category-people"],"uagb_featured_image_src":{"full":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103.jpg",1000,624,false],"thumbnail":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103-150x150.jpg",150,150,true],"medium":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103-300x187.jpg",300,187,true],"medium_large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103.jpg",1000,624,false],"large":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103.jpg",1000,624,false],"1536x1536":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103.jpg",1000,624,false],"2048x2048":["https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/Phils-VW-Camper-Van-103.jpg",1000,624,false]},"uagb_author_info":{"display_name":"McFade","author_link":"https:\/\/www.mcfade.co.uk\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"New Business Photos Get You Noticed INSTANTLY! It really is that simple &#8211; investing in new business photos is like having a mini re-brand. If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof. So what are you waiting for? Try it &#8211;&hellip;","_links":{"self":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=9319"}],"version-history":[{"count":10,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9319\/revisions"}],"predecessor-version":[{"id":119334,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9319\/revisions\/119334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media\/8892"}],"wp:attachment":[{"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=9319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=9319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mcfade.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=9319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}