{"id":9454,"date":"2017-02-15T10:54:31","date_gmt":"2017-02-15T10:54:31","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=9454"},"modified":"2024-01-02T17:30:10","modified_gmt":"2024-01-02T17:30:10","slug":"3-tips-on-looking-like-leaders-show-how-you-work","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/3-tips-on-looking-like-leaders-show-how-you-work","title":{"rendered":"3 Tips on Looking Like Leaders &#8211; Show How You Work"},"content":{"rendered":"<h1>How do you do what you do&#8230;.<\/h1>\n<p>Simon Sinek&#8217;s hugely popular TED TALK talk on branding talks about:-<\/p>\n<ul>\n<li><strong>Why<\/strong> you do what you do<\/li>\n<li><strong>How you do it<\/strong><\/li>\n<li><strong>What<\/strong> you make\/do<\/li>\n<\/ul>\n<p>If you&#8217;ve not seen it &#8211; here it is on <a href=\"https:\/\/www.mcfade.co.uk\/blog\/how-youtube-changed-my-life\/\">YOUTUBE<\/a> &#8211; it&#8217;s well worth a look.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=IPYeCltXpxw<\/p>\n<p>&nbsp;<\/p>\n<p>If you look at the &#8220;why&#8221; &#8211; that&#8217;s usually a mission statement, tricky to photograph, but the &#8220;how&#8221; is something which we can support with great images.<\/p>\n<p>&#8220;How&#8221; you do something is a huge part of your offering &#8211; being seen as experts and using an expert team helps make you the &#8220;go-to&#8221; supplier.<\/p>\n<h1>Show People How You Work<\/h1>\n<p>Photographing you or your team in action instantly tells people a massive amount. If gives personality to the images, it&#8217;s evidence you exist &amp; that you have a team, it shows you the &#8220;vibe&#8221; of your organisation&#8230;. and much more.<\/p>\n<p>Here are a few examples from the McFade Archives<\/p>\n<h2>1 Show your &#8220;skilled workers&#8221;<\/h2>\n<p>If you have a team on the <a class=\"wpil_keyword_link\" href=\"https:\/\/yorkshirephotocourses.co.uk\/\" title=\"workshop\" data-wpil-keyword-link=\"linked\">workshop<\/a> floor, showing each step of what they do instantly hints what they do &#8211; a small explanation is all that is needed. Far more effective than copy alone.<\/p>\n<p>These images are from a light industrial company with a huge variety of processes &#8211; each page on their website\u00a0had an image at the top to introduce the process. How many people do you think just looked at the photo, not bothering to read the text?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9456\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/392-austin-hayes-workshop.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/392-austin-hayes-workshop.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/392-austin-hayes-workshop-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9455\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/155-austin-hayes-workshop.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/155-austin-hayes-workshop.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/155-austin-hayes-workshop-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9457\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/480-austin-hayes-workshop.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/480-austin-hayes-workshop.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/480-austin-hayes-workshop-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9458\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/052-austin-hayes-shoot-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/052-austin-hayes-shoot-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/052-austin-hayes-shoot-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9459\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/181-austin-hayes-shoot-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/181-austin-hayes-shoot-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/181-austin-hayes-shoot-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9460\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/286-austin-hayes-shoot-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/286-austin-hayes-shoot-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/286-austin-hayes-shoot-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A huge\u00a0car\u00a0supermarket chain prides itself in using all the latest technology and skilled mechanics on each car as it arrives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9465\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1172.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1172.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1172-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9466\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1228.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1228.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1228-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9467\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1246.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1246.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/CT2A1246-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>A cabinet maker in action &#8211; the concentration on his face says it all!<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9373\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share75.jpg\" alt=\"\" width=\"750\" height=\"469\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share75.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share75-300x188.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Add some personality to your bar photos with your &#8220;mixologist&#8221; in action<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9344\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share46.jpg\" alt=\"\" width=\"750\" height=\"469\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share46.jpg 750w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/01\/mcfade-Share46-300x188.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>2 &#8211; Show Yourself\u00a0In Action<\/h2>\n<p>If you&#8217;re self-employed then you\u00a0can show yourself being the expert. This is Oksana, a personal trainer, we wanted to create some dramatic image to attract the right type of clients. What better than showing Oksana &#8220;walking the walk&#8221;?\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8802\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4652.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4652.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4652-300x200.jpg 300w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4652-75x50.jpg 75w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/09\/CT2A4652-650x434.jpg 650w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>If you&#8217;re a consultant, then how about visiting a client site and doing some of your tasks. Gavin helps hotels grow and trains their staff, here are a few shots of him in different scenarios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9461\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9753.jpg\" alt=\"\" width=\"650\" height=\"415\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9753.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9753-300x192.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9462\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9772.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9772.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9772-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9463\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9844.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9844.jpg 650w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/MG_9844-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>3 &#8211; Show Yourself Presenting<\/h2>\n<p>Only experts get invited to talk at conferences &#8211; right?<\/p>\n<p>Well probably\u00a0yes,\u00a0so what better opportunity to lift your profile than having someone take images of you in action &#8211; with an engaged audience hinted at with blurry heads in the <a href=\"https:\/\/www.mcfade.co.uk\/blog\/creating-depth-understanding-the-importance-of-foreground-middleground-and-background\/\">foreground<\/a>.<\/p>\n<p>This is website expert Andy Firth talking to a packed room in Sheffield<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8672\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2230.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2230.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2230-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Gary King presenting at a business seminar<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8686\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2389.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2389.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2389-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Rachel Hatfield sharing her <a href=\"https:\/\/www.mcfade.co.uk\/blog\/top-social-media-trends-to-watch-for-in-2024-embracing-the-future-of-digital-engagement\/\" title=\"Top Social Media Trends to Watch for in 2024: Embracing the Future of Digital Engagement\" target=\"_blank\" rel=\"noopener\">Social Media<\/a> expertise<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8693\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2530.jpg\" alt=\"\" width=\"1000\" height=\"624\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2530.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2016\/06\/CT2A2530-300x187.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1>Be First In People&#8217;s Minds<\/h1>\n<p>When people think of your <a href=\"https:\/\/www.mcfade.co.uk\/blog\/why-industry-needs-regular-professional-photos\/\">industry<\/a> &#8211; you want them to think of you FIRST. Then you want them to think you are are THE GO TO EXPERT.<\/p>\n<p><strong>Support this with great images of not only what you do but HOW YOU DO IT and you&#8217;ll see your business recommendations sky rocket.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1>A few more recent examples<\/h1>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7162\" aria-describedby=\"caption-attachment-7162\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7162 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/503-my-english-summer-products.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/503-my-english-summer-products.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/503-my-english-summer-products-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7162\" class=\"wp-caption-text\">Craftsman making bath bombs!<\/figcaption><\/figure>\n<figure id=\"attachment_7124\" aria-describedby=\"caption-attachment-7124\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7124 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A9275.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A9275.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2015\/12\/CT2A9275-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7124\" class=\"wp-caption-text\">Web developers creating<\/figcaption><\/figure>\n<figure id=\"attachment_9464\" aria-describedby=\"caption-attachment-9464\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9464 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/64-GRW-Electrical-Shoot-2.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/64-GRW-Electrical-Shoot-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/64-GRW-Electrical-Shoot-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9464\" class=\"wp-caption-text\">Electrical engineer testing with latest iPad software<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9468\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/61-GRW-Electrical-Shoot-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/61-GRW-Electrical-Shoot-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/61-GRW-Electrical-Shoot-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<figure id=\"attachment_9472\" aria-describedby=\"caption-attachment-9472\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9472 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/165-viva-gas-shoot-1.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/165-viva-gas-shoot-1.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/165-viva-gas-shoot-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9472\" class=\"wp-caption-text\">Gas fitter servicing a boiler<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9473\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/176-viva-gas-shoot-1.jpg\" alt=\"\" width=\"667\" height=\"1000\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/176-viva-gas-shoot-1.jpg 667w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/176-viva-gas-shoot-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/p>\n<figure id=\"attachment_9469\" aria-describedby=\"caption-attachment-9469\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9469 size-full\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/24-Recontainers.jpg\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/24-Recontainers.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/24-Recontainers-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9469\" class=\"wp-caption-text\">Team re-processing lots of waste fluid containers<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9470\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/116-Recontainers-2.jpg\" alt=\"\" width=\"1000\" height=\"590\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/116-Recontainers-2.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/116-Recontainers-2-300x177.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9471\" src=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/200-Recontainers.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/200-Recontainers.jpg 1000w, https:\/\/www.mcfade.co.uk\/blog\/wp-content\/uploads\/2017\/02\/200-Recontainers-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you do what you do&#8230;. 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