{"id":9963,"date":"2017-10-27T10:07:20","date_gmt":"2017-10-27T10:07:20","guid":{"rendered":"http:\/\/www.mcfade.co.uk\/blog\/?p=9963"},"modified":"2024-07-08T10:12:43","modified_gmt":"2024-07-08T10:12:43","slug":"9-letters-which-define-your-business-photos","status":"publish","type":"post","link":"https:\/\/www.mcfade.co.uk\/blog\/9-letters-which-define-your-business-photos\/%20","title":{"rendered":"9 Letters which define your business photos"},"content":{"rendered":"

Your business photos are your first impression<\/h2>\n

Get them wrong – you lose business<\/h3>\n

It’s as simple as that – people’s first impression is made instantly and will influence whether they bother to read your carefully honed copy and click “play” on that professionally produced video. Business photos are more important than you think<\/p>\n

Visual Appeal…<\/h2>\n

\"\"<\/p>\n

Websites are visual things these days – design, video and business photos are essential components.<\/p>\n

I’d argue that of those, business photos are massively important because:-<\/p>\n

    \n
  1. Everyone “sees” the photos. The copy may go unread, and video unwatched, but photos are always seen – they always work. They are hugely important.\u00a0<\/strong><\/li>\n
  2. The impact is instant – impressions are made in under a second – photos have done their job before people blink<\/strong><\/li>\n
  3. People buy emotionally – a good photo bypasses our logical brain and makes people “want” something – and they don’t know why…. they just WANT it NOW!!!!\u00a0<\/strong><\/li>\n
  4. A photo can manipulate\u00a0how your product\/service is perceived – budget or luxury, fun or serious, modern or traditional.<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    The 3 Reactions to Business Photos in 9 Letters<\/h1>\n

    1 – Eww<\/span><\/h1>\n

    \"\"<\/p>\n

    What is the impact?<\/h3>\n

    You definitely don’t want this reaction.\u00a0This loses business, it makes you look unprofessional, cheap, dodgy and maybe even a scammer.<\/p>\n

    If you can’t be bothered to look the business, why should we expect you to do the business<\/p>\n

    What to look for in your business<\/h3>\n