Most businesses need images for websites, brochures, press, adverts…. the list goes on.
So when you hire a photographer, what are you actually getting? Good ones will be expensive, they may quote £1000-£1500 per day even in West Yorkshire – how on earth can this be justified.
If you read most marketing copy, we would cover the benefits to your business, which include extra sales, great first impression and more website traffic – but in this mini blog series, lets look at what the photographer brings to the table and how they spend the time with you AND behind the scenes!
1 – Years of Experience (hopefully)
How many CV’s or LINKED IN profiles start with “Over 25 years experience of…. “, or something like that!
When you hire a professional, the first thing you’re buying into is MANY years of learning, courses, processing skills and people skills. They’ll have experienced all kinds of situations, subjects and personalities. They tend to have learned in their spare time and on the job, it’s usually a passion. They will also be expert and efficient at processing the photos to polish them – usually in Photoshop or something equivalent.
You can see their experience from a portfolio or website and can also tell whether their work is a fit for your brand. Maybe someone who does pin-up and emo-goth models brilliantly, isn’t the right person for your food photography?
We wrote about 6 steps for getting the right photographer for the job here…