York based financial advisers, Ardent Financial Planning, are having a new website site and brand built by digital agency “Plump Digital” – Rob Colley invited McFade over to capture some great new shots of directors.
Being a York based company, I was keen to create some images with York in the background – it’s a stunning city; including the river and bridges would show to anyone viewing the website.
Before we hit the city, we needed some head-shots of each staff member and the office “in action”, which we did over an hour at Arden HQ – then headed into town.
The Hottest Shoot Ever….
Did I mention how hot it was?
It was one of those days when 30 degrees was seen and humidity stifling. It was also incredibly bright – so the challenge for any outside photos was was keeping the directors from squinting and over heating.
First off we captured each director looking over the river – a friendly “chilled out” look to the shots. Unfortunately, it was a little busy so they felt a little awkward at first, but a little coaxing and direction got their minds off the 30 Japanese tourists watching!
Moving inside… not the easiest location
We went into City Screen and found the only table available – the one below the stair case. We got them all drinks to cool off and staged a few meeting type shots, using iPads and phones… we had one director missing – so we had to wait for him to arrive to get the complete team shots. The main issue with the location was access for me – I could only really shoot from 1 angle and the stairs above their heads prevented any creative lighting… such are the challenges of “location shooting”.
That said, a pint or 2 each made for some far more jovial and natural shots.
Client Meeting Shots
Rob and I were keen to have some shots for the guys meeting with clients – these show “potential clients” the directors in action. Rob is a real client of theirs, and another client popped in to talk with them – so we got some great shots – this time on a separate table with loads of room around, making life a LOT easier.
Once we’d finished in the City Screen – I spotted an ancient wall which just looked like York’s famous city walls, so I quickly set up some lights and quickly got some “studio style” shots of all 4 of them – at this point they were totally comfortable with the camera and light – and it shows. Great shots – with that York city wall feel in the background.