Why does every marketing team love stunning, unique images?
It makes their job easy – photos are powerful – they make your business:-
stand out from the crowd
easy to understand
have INSTANT impact
communicate who you are
show how you do it
Well here are just 9 of the many ways photos help boost your business
1 More clicks on Facebook Ads
Facebook ads are a great source of leads if you get it right – and the “hook” which grabs attention is a great image.
In fact, Facebook limit the amount of text you can show on the “image” part of the ad, so it’s never been more important to have a compelling photograph.
Some of the most effective ads are “carousels”, where you can have multiple photos in one ad – this is a fantastic opportunity to show your offering, up that click rate and drive traffic to your site.
2 Great looking website
Every website needs great images to tell your story, it gives visitors reassurance, confidence and a good idea of who you are. Where should you use photos? Here are a few examples:-
- team page – pictures of you and the team – so people know who they are talking to BEFORE they pick up the phone
- what we do page – you “in action” doing your job – reassurance that you are THE expert and shows HOW you working
- about us page – your building and environment – shows people where to go when visiting and also the “vibe” of the place
- our products/services page – your products – if you have them, you need to show them off!
- your blog page – you winning awards – huge credibility builder, and reassurance
And there are many more – great images help clients understand what you do and how you do it INSTANTLY.
3 Great first impression on LINKED IN
Your LINKED IN photo is the first impression you give many clients – they’ll either get a referral or do a google search, then check you out on LINKED IN.
This photo has 3 main purposes
- To show “who” you are, a bit like a passport photo
- To instantly convey the right first impression and show some personality and professionalism
- To encourage people to call YOU rather than the other business owners in their search
If you’re showing your logo, your children, your pets, your holiday, your wedding photo…. it’s not really working for you.
Also, it you’ve changed your hair, grown a beard or started wearing glasses more often, then it’s probably time to refresh it too.
4 Everyone looks at photos
Your marketing includes great copy and design, you’ll also have videos and testimonials, all of which are hugely important.
However, people have to “read” copy and “open” videos – neither of which you can guarantee.
Everybody sees the photography – as soon as they open your collateral, the images pop up. The purpose of them is to then encourage people to read that copy and open that video – it’s a team effort.
You can check (in Google analytics) how long page visits are before and after installing your new photography and see the impact.
5 More engaging newsletters
How’s your email marketing going?
Are people opening them or junking them before opening?
The email subject line is probably has the biggest influence on opening rates, photography is used in the email body to both engage and “guide” the reader…
“Decide what you want to draw to the user’s attention. If you have one stand-out offer, put it side-by-side with an image of someone looking right at it, or their body gesturing towards it. If you have multiple offers, utilise an individual looking down or around the area these offers are located.
Test this by monitoring your marketing click-rates before and after your new photography
6 “Instantly” Show what you do
The speed of communication via photography is amazing – a quick glance of an image can leave a lasting impression.
We’re told attention spans are dwindling so this fast communication method is essential.
7 Introduce & value your team
So many teams miss out on this – many don’t even have a team page!
Contact with your business will be more personal and also shows clients your value your colleagues. Your colleagues will feel more valued too!
As well as a team page with photos, how about a friendly photo of your receptionist on your website’s Contact Us page?
8 Something new to post on TwitterTweets with images, stand out from those without – its as simple as that!
Memes are also all over twitter, you can use your photos as backgrounds for these. The Morley one above is very tongue in cheek, but it got a surprisingly amusing reaction – and I traced 8 new follows back to this post!
Basically, you need a LOT of content to fuel a twitter campaign, and if you re-hash the same things over and over, people will notice and get bored!
A regularly refreshed supply of great new images supercharges your output for months
9 Get noticed in Print
Everything above has been about digital media – but don’t forget print!
- The press are more likely to print your story with a great image
- People are more likely to pick up a flyer with great design and images on
- Brochures are more engaging with a great cover shot – and images to support the content
- Images create the “feel” and evoke “emotion” – which sell products in magazines and catalogues