McFade

Context Is King: How to Give AI Real Context About Your Business

Context is the background information an AI tool needs about your business before it can give you a tailored answer instead of a generic one. Without it, ChatGPT, Claude or Gemini treats you exactly like anyone else on the planet asking the same question. Quick answer: how do I get AI to actually understand my

Context Is King: How to Give AI Real Context About Your Business Read More »

Artificial Intelligence, Blog, Business, Commercial, Musings

Why Corporate Headshots Come Out Better When You Bring Your Team

Preparing your team for corporate headshots comes down to four things: what people wear, what the photos are actually for, how the day is scheduled, and how you get natural expressions out of people who’d rather be anywhere else. Get those right and a headshot day runs smoothly and produces photos people are actually happy

Why Corporate Headshots Come Out Better When You Bring Your Team Read More »

Blog, CASE STUDY, Commercial, Musings, People

Snooker Loopy…. since the 70’s

From Pot Black to Ronnie O’Sullivan: Why Snooker Hooked Me and Never Quite Let Go Direct answer: Snooker got its hooks into a generation through short, dramatic television like Pot Black, then kept people watching through bigger personalities, bigger rivalries, and wildly different playing styles. For me, that journey runs from Alex Higgins bringing danger

Snooker Loopy…. since the 70’s Read More »

Blog

Stock Photos vs Professional Photography | Which Is Better for Your Brand?

Stock Photos vs Professional Photography: How to Choose Images That Truly Represent Your Brand Direct answer: A stock photo is a pre-made image that any business can license, while professional photography creates original images of your people, place, products, and working environment. If you want your website to feel trustworthy and specific to your brand,

Stock Photos vs Professional Photography | Which Is Better for Your Brand? Read More »

Business, Commercial

Wind, Waves and a Lime Kiln: Our First Nidderdale Photography Workshop

Yorkshire Dales Photography Workshop: Wind, Waves, Lime Kilns and a Proper Chippy So what actually happened on our first Nidderdale workshop in February 2026? In short: brutal wind, sideways drizzle, a spectacular lime kiln, abandoned plans, unexpected light, cresting waves at Scar House, a slippery waterfall, and a large fish and chips that probably counted

Wind, Waves and a Lime Kiln: Our First Nidderdale Photography Workshop Read More »

Blog, Composition, Landscapes, Tips, Training, Workshop, Yorkshire

Linear Profile Repository: Use Linear Profiles in Lightroom (LR)

Mastering the Linear Profile in Lightroom: How a Camera Profile Can Transform A Photographer’s Work Most photographers accept whatever profile Lightroom or Camera Raw applies by default. The image pops up looking bright, contrasty, and “about right” — so we crack on. I used to do exactly the same. Then a good friend introduced me

Linear Profile Repository: Use Linear Profiles in Lightroom (LR) Read More »

Blog, Lightroom, Tips, Training