Photographer Recommendations are King – But Are they Right For YOU?

The best way to source most products and services these days is to ask for recommendations based on people’s experience.

It can certainly filter out solutions, products, and providers who have given a good experience. Most people look at Amazon reviews or What Hi-Fi reviews before buying new headphones. 

Photography Recommendations

Hiring a photographer can be subjective; what one person considers a great result may not meet another’s expectations. This could be in terms of style of image, or the photoshoot experience. When you ask for suggestions for photographers, it seems like everyone just mentions the one from their BNI/4N/Networking group or someone they personally know. Honestly, that’s totally understandable! 

Do some digging…

The great thing about photography is that being an entirely visual medium, you can pretty quickly go to their websites to check out the style and standard of their work. You can do this with designers and musicians as well of course – so it’s a step you should always take

When you share your next call for a photographer on LinkedIn and receive those 1000 recommendations, it’s such a great feeling knowing that they’re “probably” wonderful people since so many others have vouched for them! But do take that second step of checking their work. 

Why?

Photography can have three effects.

• firstly it can damage your brand if it is of a poor standard or gives the wrong impression.
• secondly it can be a good filler for a website, like magnolia paint in a house you are trying to sell – its safe but doesn’t really “wow” anyone. This is probably most common.
• Thirdly it can look outstanding, imaginative, delicious, dramatic, beautiful, majestic – whatever your brand needs and creates a massive impact on your marketing and website. 

You can pretty quickly find this out when you go to their website and see previous projects. Are you looking at the images you’d want on your own website? Are you settling for something safe and predictable when you could get something disruptive and exciting?

Photography is all about getting noticed amongst the noise of modern life – it has to have an instant impact or your’ll be swiped past in under a second. People don’t have time or the attention span to look at bland things when a cool thing may be one scroll down in the browser

Instead of settling for a generic magnolia filler that merely occupies space on your website and adds little value, you should consider investing your hard-earned money in something truly exceptional and impactful. By doing so, you can enhance your online presence significantly and make a lasting impression on your audience. This strategic investment can lead to greater engagement and better overall results for your brand or project. Ultimately, choosing quality over mediocrity can be a game changer for your online success.