The No. 1 Reason To Update Business Photos NOW!

New Business Photos Get You Noticed INSTANTLY!

Business portrait for Personal Trainer Oxsana

It really is that simple – investing in new business photos is like having a mini re-brand.

If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof.

So what are you waiting for?

Try it – if you change your LINKED IN photo it tells everyone in your network, and they will all see you and (hopefully) say how great you look – but more importantly, you’ll be at the front of their minds for a short time.

Get everyone to do it, you can multiply its impact many times over

 

Ok – a few other reasons for new business photos….

1 Business Photos: Keep things current

Singer Arthur Geldard

A client who I photographed in Feb 2016 has halved in size – fantastic for her and she looks great for it. She has updated her Linked IN headshot so

She has updated her Linked IN headshot so all is well, but I stumbled upon her old photo and I bet one would recognise her!

It’s just one example of things which change over a year. If your photos are not refreshed annually, then they can be a bit embarrassing and not reflect who you are and what you do.

Conversely, new photos are something to make a noise about on social media.

  • Be honest, we all struggle with content sometimes, so a set of new images gives you a few months worth of tweets and blogs.

 

2 Updating team photos

 

People retire or move on, new people start – teams are always changing.

So as part of your new starter induction plan, why not have an item to update your photography collateral?

  • As soon as a new person starts, get a photographer booked and prepare everyone for a new team shot – as well as a headshot for the new starter.

 

3 Promote new products or services

If you’re doing a new line of products, or have a new service, are your old photos appropriate to advertise it?

Old photos are familiar to your clients. It’s not obvious it’s a new offering from the image.

Each time you’re launching something new, think how you could best represent it visually.

  • Remember, many busy people just look at photos and headlines, they don’t always read the copy… the photos have to work.

 

4 Make the website “better” without a “rebuild”

Websites which use Content Management Systems, like WORDPRESS, are relatively easy to update these days.

If your site is looking a little “tired” you can distract the viewer (from the mildly embarrassing 2001 look and feel) with lots of new photos.

Obviously, you can “re-theme” sites pretty easily to bring them up to date. You definitely need new photos to create maximum impact.

  • The quickest and most cost effective way to transform your site is to update the images.

 

5 Ensure you’re giving the right FIRST IMPRESSION on every platform

I say this a lot….

Your first impression is online these days.

Not always – but every referral I’ve ever had, I’ve looked up on Linked IN and their website. You can rest assured that the vast majority of people do it too.

  • Your photo tells people more about you, the person, than any other thing on that page; make sure you look “right”.

Professional, friendly, serious, funny, mysterious, arty, geeky…. whatever “right” is for you and the people you want to attract.

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