New Business Photos Get You Noticed INSTANTLY!
It really is that simple – investing in new business photos is like having a mini re-brand.
If you and your team all got new business photos tomorrow and updated LINKED IN, your engagement would go through the roof.
So what are you waiting for?
Try it – if you change your LINKED IN photo it tells everyone in your network, and they will all see you and (hopefully) say how great you look – but more importantly, you’ll be at the front of their minds for a short time.
Get everyone to do it, you can multiply its impact many times over
Ok – a few other reasons for new business photos….
1 Business Photos: Keep things current
A client who I photographed in Feb 2016 has halved in size – fantastic for her and she looks great for it. She has updated her Linked IN headshot so
She has updated her Linked IN headshot so all is well, but I stumbled upon her old photo and I bet one would recognise her!
It’s just one example of things which change over a year. If your photos are not refreshed annually, then they can be a bit embarrassing and not reflect who you are and what you do.
Conversely, new photos are something to make a noise about on social media.
- Be honest, we all struggle with content sometimes, so a set of new images gives you a few months worth of tweets and blogs.
2 Updating team photos
People retire or move on, new people start – teams are always changing.
So as part of your new starter induction plan, why not have an item to update your photography collateral?
- As soon as a new person starts, get a photographer booked and prepare everyone for a new team shot – as well as a headshot for the new starter.
3 Promote new products or services
If you’re doing a new line of products, or have a new service, are your old photos appropriate to advertise it?
Old photos are familiar to your clients. It’s not obvious it’s a new offering from the image.
Each time you’re launching something new, think how you could best represent it visually.
- Remember, many busy people just look at photos and headlines, they don’t always read the copy… the photos have to work.
4 Make the website “better” without a “rebuild”
Websites which use Content Management Systems, like WORDPRESS, are relatively easy to update these days.
If your site is looking a little “tired” you can distract the viewer (from the mildly embarrassing 2001 look and feel) with lots of new photos.
Obviously, you can “re-theme” sites pretty easily to bring them up to date. You definitely need new photos to create maximum impact.
- The quickest and most cost effective way to transform your site is to update the images.
5 Ensure you’re giving the right FIRST IMPRESSION on every platform
I say this a lot….
Your first impression is online these days.
Not always – but every referral I’ve ever had, I’ve looked up on Linked IN and their website. You can rest assured that the vast majority of people do it too.
- Your photo tells people more about you, the person, than any other thing on that page; make sure you look “right”.
Professional, friendly, serious, funny, mysterious, arty, geeky…. whatever “right” is for you and the people you want to attract.