McFade Blog

Showcasing Your Brand Identity in Photos (Without Making It Complicated)

Showcasing Your Brand Identity in Photos Most people think brand identity is just logos and brand colours. It’s not. Brand identity in photos is simply the visual way you show people what you’re all about — your vibe, your values, and the story you want your audience to feel at a glance. Here’s the twist

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Blog, Business, Commercial, Discussion, People, Tips

Professional Photography vs Stock Images: Is Professional Photography Worth It?

Stock Photos vs Professional Photography: How to Choose Images That Truly Represent Your Brand A stock photo is a pre-made image anyone can buy; professional photography creates visuals unique to your brand and your people. We all know that images are often the first thing someone notices when they land on your website. And if

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Business, Commercial, Musings

Prepare for Headshots: A Photographer’s Guide to Professional Photos

How to Prepare for Your Professional Headshot – Straight from a Photographer Booking new professional headshots is always a smart move. A fresh professional headshot tightens up your brand, sharpens that first impression, and gives your LinkedIn a bit of polish. And honestly, a headshot session goes miles smoother when you turn up ready for

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Commercial, People

Why I Price My Photography by Time (And Why It Works for Everyone)

Commercial photography pricing comes down to one thing more than any other: time. Not “small, medium, large” packages, not quirky bundle names — just how many hours it genuinely takes to get the shots a business needs. I specialise in commercial photography for corporate, construction, and personal branding clients across Yorkshire, and this is how

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Blog, Business, Commercial
Long exposure of Leeds cityscape at night, with light trails under a brick archway.

Beginner Photography Tips: Your First Steps to Great Photos

Mastering Essential Photography Tips for Beginners: The Quick Guide to Photography Taking a decent photo’s not just about hitting the shutter—think of it more like learning your way round a pub quiz team: a bit shaky to start, but you’ll soon find your feet. Let’s kick off with the three basics every beginner photographer should

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Architecture, Discussion, Musings, Photography Basics for Beginners
A small brown spider on a dandelion seed head with white, delicate seeds against a blurred background.

Ultimate Macro Photography Guide: Essential Tips for Beginners to Master Macro Photo Techniques

Macro Photography Tips for Beginners: tips and techniques Right then, let’s get into the nitty-gritty of macro photography, or as I like to call it, the art of making the minuscule look monumental. I’ve always been fascinated by the little worlds that exist right under our noses. Take, for example, a tiny spider I discovered

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Photography, Photography Basics for Beginners, Tips, Training

The Controversial Photography Tip That Changed Everything for Me

How To Improve Your Photography The other day I wrote a piece about how to improve your photography by finding interesting things to photograph, which I still stand by. But today I want to give you another tip that is rather controversial – to copy others. By that, I mean be inspired by and try

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Blog, Discussion, Musings, Photography, Photography Basics for Beginners, Tips, Training

April for Photographers: The Best Month for Light, Landscapes & Creative Shoots

April: The Photographer’s Perfect Month April. There’s something truly magical about this month, isn’t there? After enduring several months of cold, dark days, April feels like a breath of fresh air. The days start to stretch out, and suddenly, there’s light in the evenings again. For those of us who love photography, this is a

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