I don’t know how marketing people do it, but they do come up with Amazing straplines than just sum up a business instantly.
Fliss Lee, from “Honest Folk” in Morley, describes Marc’s business, Clearsite Solutions, perfectly in one sentence
Providing the blank canvas you need to create your unique standout spaces.
Marc’s business goes into offices, buildings, shopping centres, units or anywhere that business happens, and removes all trace of the old business, ready for the new one to move in and make their own mark.
Fliss was creating a new brand and website for Marc and needed photos of what they do to illustrate the website and fuel their future marketing. A suitable project arose in Bristol in one of the largest shopping, centres in the city back and these teams had been stripping out this shopping unit.
Our challenge was to create some engaging photos, which showed professionalism, health and safety, the team in action and the tools involved in such a project, from what was essentially a site of carnage and destruction! LOVE a challenge 🙂
So the first thing was to meet the team, who were busy grinding things from the ceiling. Anything that involves sparks will look great in photographs, so this was the first setup.
I set up the tripod and a couple of lights and put the camera on long exposure to capture the sparks flying across the room – this would create little orange lines of light – a bit like a firework.
We then had the team demonstrate a lot of the different tools and processes they use to pull things down. Big boys toys if you like – but all tools for specific tasks to make things quick and safe.
Another part of the brief was to get some relaxed photographs of Marc for his personal brand. So we organised a quick meeting downstairs where he could chat to the team and relax a little.
A bit like most business owners, Marc isn’t keen of being photographed. So shooting these candidly, like a “fly on the wall”, worked really well and we got some great shots.
Also, we needed a couple of solo shots, an industrial setting and used one of the tunnels underneath the shopping centre. He just walked up and down the tunnel twice and we got lots of options for him.
Another thing we needed to illustrate was Marc managing the project. So we got him working on the laptop, using a seat by the window overlooking the mall to hint at locations they work in. Actually, we captured a couple of team shots out in the shopping mall so you can see brands like New Look and KFC and the background.
Marc had seen some “creative” team photos I’d created using coloured lighting, each holding different tools. So we got the guys involved and used some coloured flush to create a few 🙂
The final idea was to capture a few images of the new marketing materials with the brand on – so the phone case, business cards and helmets. These images can be cropped to any size for any marketing or advertising use where you need a hint of the logo to add a splash of colour.
We’re looking forward to updating Marc’s imagery periodically over the next few years as his business goes from strength to strength.
