Photos only work when you use them

How many things in life do we buy & not use?

Most kitchen gadgets I use once or twice, and then stash away neatly in the cupboard never to see the light of day again, All that money spent, all that good intent to make a change and no return.

The same can be said for photography – you can spend an absolute fortune hiring a photographer to create a library of amazing images for you, but if you’re not actively using them to promote your business, your return will be negligible.

Photos for EVERYTHING!

The massive bonus with photography is that there are so many uses you can put them to. The only equivalent thing would be your logo, in the diversity of use.

In the discovery phase of a project, I like to understand your business processes, walk around your office/factory/site and meet people to come up with ideas for useful images for the company. It is all about creating a library of relevant “personal stock” images to future-proof your marketing for the next year or two.

Saving you time

Imagine not having to search for hours on stock library websites for an image to spice up a report or support a blog. And imagine how much more credible your blog or report would have if it contains real images of your team rather than a model from California smiling in a fake boardroom.

Infinite Uses (almost!)

Our images have been used for so many things it’s hard to remember them all, all but I have seen them on:-

billboards,
websites,
Twitter,
Facebook,
Instagram,
LinkedIn,
YouTube,
magazines,
newspapers,
at the back of buses,
hoardings on building sites,
in meeting rooms,
on business cards,
decorating long corridors,
in lifts,
on keyrings,
on menus,
on hotels.com,
booking.com,
Airbnb,
the Leeds list,
and lots more….

How many are YOU using – and do they have personalised images?

How often do YOU refresh those images?

You can certainly strengthen your marketing in all of the above areas by simply adding your photographs to them

Tripple J use this on frequently social media

Keep things interesting

Better still you can update these on a regular basis, either monthly or quarterly or annually and these will always appear in people’s timelines and bring you the briefly to the front of their minds.

If you are posting regular content to LinkedIn, what better way to draw attention to it than to always include a relevant, professional photograph of you or your team in Action to support the article? This is especially useful for manufacturers, builders, the construction trade generally, maintenance companies and anything where people physically do things.

For office-based businesses, there are still lots of opportunities to capture images of people in business scenarios, people on phones smiling, Branded mugs and stationery, cool interiors, outside the building and anything else we can find.

Also, some fun images are really useful for blogs and memes…

How we work

We usually spend a day or half a day creating this kind of imagery for our clients, giving them a library of images which works out to be far more cost-effective than buying stock images. It is usually hard to believe because the quote can look a lot, but when you work it out as an investment per image, it will usually be below the £20 mark.

If you cleverly use these images in rotation on all your channels, you will be amazed by the enhanced perception of your brand and extra visibility it affords you – resulting in more bookings, clients, covers… whatever it is you sell.