Menu
 Blog
  • McFade Photography
  • Workshops
  • Other McFade Sites
    • Fashion Portfolio
    • Food Photography
    • Car Photography
    • Property Photography
    • Learn Photography
 Blog

CASE STUDY – Fundamentals First

Posted on October 18, 2020November 17, 2020

Fundamentals First

Fundamentals First an IT company based in Leeds,  formed by software experts Phil, Hamish, Chris and another Phil. 

The purpose of this photoshoot was to create images for the personal Brand, marketing, PR and new website. 

CLICK TO SEE THEIR WEBSITE

For this project we follow our usual process of:-

Discover

This included few phone calls with Phil to discover who their target audience is and how they would want to be perceived. Also, we had previously run a Photoshoot at Nexus, at Leeds University campus, where Fundamentals First are based. So we could show them example images from that to help visualise the venue’s potential. 

Define

We decided to create a formal look, with suits, and a more relaxed look you’d expect of a tech-company.

The team would wear suits to start, then change into their usual t-shirts more casual clothes halfway. We also chose to use one of the meeting rooms and re-create a brainstorming session and board meeting, then use the building’s impressive atrium for headshot backgrounds. 

A second set of headshots would have the Nexus logo in the background, and finally we’d  create a few group photos. 

This formed our shot list and a plan for the session. We were going to deliver 2-hours on site and 25 edited photos for them to use in their marketing and promotion and quoted on that basis. 

Shoot

Overview of the photos from the session

The shoot was from 10 till 12,  starting with the suits on in the meeting room.  Hamish had provided a few more example images he really liked so we recreated those. We tried a brain-storming shot with suits, but it looks a little bit unrealistic to be that formal!  With a bit of clever camera work and seating, we managed to make them all look close together yet be safely distanced – just briefly coming a little closer together for a couple of the group photos.

Next, we did the formal headshots and formal seated shots. After this, the guys got changed into their casual gear. 

After that we went back into the meeting room to get the brainstorming shots, downstairs to get the Casual headshots, a few casual group photos indoors – finally as it wasn’t raining, one outside to finish off. 

It was a fantastic shoot,  all the team were great sports, took direction and ideas really well,  including many silly things I asked them to do to get them relaxed and smiling for the camera – and it shows on the photos. 

Choose

After I returned to base, I created the 400+ previews straight away and put them on Dropbox for them to view that very afternoon. 

I don’t always do this because I like to take time I’m to sift out the best shots, but the team was very keen to see the results whilst they were together that afternoon. 

They went on to choose 25 great shots, plus a few extras.

Style and Deliver

As part of the previews phase, I often supply a few different colour toning options. 

A few style options

So a :-

  • Straight edit – no tone
  • warm version,  
  • cool version,  
  • very colourful version 
  • low colour version
  • and black and white version 

They went for the straight edit without toning

We got the images edited at the first opportunity and delivered them on Dropbox straight away,  giving them the following formats

  • High res –  perfect for print  
  • Web-sized –  smaller versions which can be directly uploaded to most social media sites

They’re ready to be used for the new website, linked in and everywhere else in their marketing. 

Outside shot to finish off!

Feedback

Having spoken with Phil Jeffries,  he said that the guys really enjoyed the whole experience.  Especially the photoshoot itself, where we managed to make everybody relaxed and laughing for most of it, which is totally different to photo shoots they have had in the past. They were spoiled for choice with the previews and love the final results. 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Blog Topics

  • Architecture (93)
    • Bradford (16)
    • Hull (2)
    • Leeds (43)
    • London (1)
    • Manchester (8)
  • Austria (3)
  • Automobiles (14)
  • Blog (279)
  • Business (78)
  • CASE STUDY (9)
  • Commercial (65)
  • Composition (30)
  • Discussion (45)
  • DRONE (1)
  • Fun (26)
  • HDR (7)
  • Industrial (20)
  • Lancashire (5)
  • Landscapes (91)
  • Lightroom (69)
  • Luminar AI (1)
  • Musings (92)
  • Networking (16)
  • People (98)
  • Photographer Types (6)
  • Photography (272)
  • Photoshop (7)
  • PR Shoot (11)
  • Slider (23)
  • Strobist (66)
  • Tips (118)
  • Training (105)
  • Travel (15)
  • Video Tutorials (48)
  • Workshop (35)
  • Yorkshire (43)
  • Yorkshire Dales (24)

Recent Posts

  • Fast photo editing software – Luminar AI
  • How to get Maximum Sharpness with Focus Stacking
  • Blending Light Painting Photos in Photoshop
  • Affinity Photo for Businesses
  • CASE STUDY – Fundamentals First

ade_mcfade

This is curbar edge in the peak District. This is curbar edge in the peak District.
Three towers in Manchester These flats are near t Three towers in Manchester

These flats are near the end of deansgate in the city centre....

Just look up you can't miss them
The River Aire joins the city centre in Leeds, I t The River Aire joins the city centre in Leeds, I think the building is called one Whitehall road.

The photo is taken from a small white curved footbridge, a bit like the millennium bridge he Newcastle, only tiny
The Leeds Liverpool canal as it enters the city, a The Leeds Liverpool canal as it enters the city, above is the railway bridge taking trains to the Sout and west of Leeds
This is the midnight bell pub in in Holbeck, just This is the midnight bell pub in in Holbeck, just south of the train station in Leeds

@midnightbelllds
This is the Leeds Liverpool canal as it enters Lee This is the Leeds Liverpool canal as it enters Leeds city centre. The big bridge you can see there is part of the old train station which no longer exists
Puppy! #pup #prilaga #animal #pet #eyes #lovedogs Puppy!

#pup #prilaga #animal #pet #eyes #lovedogs #pets #ilovemydog #photooftheday #doglover #instapuppy #instagood #nice #dog #petsagram #puppy #adorable #lovepuppies #smile #dogsitting #dogoftheday #cute #dogs_of_instagram #instadog #petstagram #hound #animals #instagramdogs #dogstagram
Leeds Town Hall #homes #realty #property #proper Leeds Town Hall

 #homes #realty #property #properties #realestatesales #luxurylistings #prilaga #realtors #dreamhome #propertymanager #luxury #house #propertyagent #propertyforsale #broker #beautiful #realtorlife #realestatelife #propertymanagement #realestate #forsale #realestateagent #homeforsale #realestateforsale #luxuryrealestate #listings #villa #milliondollarlisting #houses #homebuyer
Good to see the little tadpoles queuing up for the Good to see the little tadpoles queuing up for their daily dose of laughing gas at as the reservoir near Leeds

#naturelove  #amazing #trees #naturelovers #nature_seekers #treestagram #nature #sky #nature_prefection #landscapestyles #landscapehunter #view #naturediversity #naturegram #nature_shooters #landscapelovers #landscape_lovers #landscape #naturelover #treescape #naturephoto #mountains #natureonly #trip #prilaga #naturewalk #naturephotography #landscape_lover
The Yorkshire coast, this is near Whitby The Yorkshire coast, this is near Whitby
We've finally released our 20 video course on how We've finally released our 20 video course on how to to edit photos and make eye-catching memes from photographs taken with your phone. 
The first few movies are free to view on this page

http://www.photographycourses.eu/product/make-your-phone-photos-look-amazing-on-social-media/
Coming soon! A 20 part course showing you how to Coming soon!

A 20 part course showing you how to take your boring phone for a photographs to the next level in seconds using one of the most popular and easy to use free phone apps available

Just finishing the final touches off... watch this space
Denise modelling a piece by @zlata.alekhno in adv Denise modelling a piece by @zlata.alekhno  in advance of the York fashion week

@Cocktailsandshoes @trevormakeup @blossomsabel @zlata.alekhno @rachelperu1 @drviviensabel @sara_anson_stylist @ade_mcfade @very_inky_dude @coatesandi @brian22rot @david.butterell @daryl.hembrough.model @deafidentity @always_b.u @sonia.schofield.mua @_homelesshouse @jacobcosquer @bethssfx @laurabate_mua @meg.bs @laurellewoman @apparel.leeds
The big build up to York fashion week today at doc The big build up to York fashion week today at dock 29 in Leeds.... Here is the amazing @katemossalike and her Shadow

@Cocktailsandshoes @trevormakeup @blossomsabel @zlata.alekhno @rachelperu1 @drviviensabel @sara_anson_stylist @ade_mcfade @very_inky_dude @coatesandi @brian22rot @david.butterell @daryl.hembrough.model @deafidentity @always_b.u @sonia.schofield.mua @_homelesshouse @jacobcosquer @bethssfx @laurabate_mua @meg.bs
They're very talented young model, Blossom. A big They're very talented young model, Blossom. 
A big team shoot for York fashion week organised and abetted by the very include himself Mr Inky @very_inky_dude

@Cocktailsandshoes @trevormakeup @blossomsabel @zlata.alekhno @rachelperu1 @drviviensabel @sara_anson_stylist @ade_mcfade @very_inky_dude @coatesandi @brian22rot @david.butterell @daryl.hembrough.model @deafidentity @always_b.u @sonia.schofield.mua @_homelesshouse @jacobcosquer @bethssfx @laurabate_mua @meg.bs
The orange room at the mez cafe at Queensbury with The orange room at the mez cafe at Queensbury with @hannahelle.x
More from the amazing @hannahelle.x shoot at theme More from the amazing @hannahelle.x shoot at themez Queensbury
First shot from a day in a mill with @hannahelle.x First shot from a day in a mill with @hannahelle.x 
This uses a 90mm tilt shift lens on max tilt at f 2.8
Instagram post 17858776675712040 Instagram post 17858776675712040
Instagram post 18090970549184269 Instagram post 18090970549184269
Load More... Follow on Instagram

Contact Us

Contact McFade Photography

Thanks for your interest - please get in touch by filling in the following form

Topics

  • Architecture (93)
    • Bradford (16)
    • Hull (2)
    • Leeds (43)
    • London (1)
    • Manchester (8)
  • Austria (3)
  • Automobiles (14)
  • Blog (279)
  • Business (78)
  • CASE STUDY (9)
  • Commercial (65)
  • Composition (30)
  • Discussion (45)
  • DRONE (1)
  • Fun (26)
  • HDR (7)
  • Industrial (20)
  • Lancashire (5)
  • Landscapes (91)
  • Lightroom (69)
  • Luminar AI (1)
  • Musings (92)
  • Networking (16)
  • People (98)
  • Photographer Types (6)
  • Photography (272)
  • Photoshop (7)
  • PR Shoot (11)
  • Slider (23)
  • Strobist (66)
  • Tips (118)
  • Training (105)
  • Travel (15)
  • Video Tutorials (48)
  • Workshop (35)
  • Yorkshire (43)
  • Yorkshire Dales (24)
©2021 Blog | WordPress Theme by Superb WordPress Themes