Copyright tracking just got easier
How sure are you that your website images are all legal to use?
By that, did you buy a licence or hire a photographer – or did you just pop on to Google to get a few shots, assuming no one would ever know.
And the chances WERE that you’d be very unlucky to be found out.
Copytrack and Pixsy
These 2 businesses have found a way to help photographers both find copyright infringements and also pursue compensation.
It’s very simple..
- Photographers upload their portfolio
- The software tracks the internet to find matches of all the images you’d uploaded
- We check the “matches” of “hits”
- Any which are not licenced we flag up for legal action
- Pixsy/Copytrack pursues the infringer for compensation
- No win – no fee – Copytrack take a cut of the compensation
So fantastic for photographers – we should all be doing this to remind people that though we enjoy creating images, they also have a value and that should be respected.
This could cost thousands if you’ve got a blog packed full of unlicensed images – though it’s the front page of a website which will cost you the most.
We’d recommend checking where the shots came from –
- If it’s all from a professional shoot, relax! You’re fine!
- If they all came from iStock (or any stock library), then just double check the account for expiry dates – I’m sure they’ll remind you when you need to renew though.
- If you’re not sure – this is dangerous. Ask the web company first. Then you can do a Google Image Search – using Google Chrome, there is a plugin which means you can “right click” any photo and search for it. It’ll usually find a few matches – and you can work out who the image is by. I’d go through your site and do this when you get chance – it’ll save getting an invoice for £400 per photo!